Assistant Regional Sales Manager (East Coast)

Requisition ID: 9570

Job Summary

At Suntory Beverage and Food Malaysia, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you have the opportunity to work with talented, inspiring leaders and have the freedom to dream big and think differently. Together, we strive to make an impact, crafting our future together.

This role is to:

• Plan and achieve sales growth through developing and implementing regional trade strategy and action plans.
• Lead and manage a team of sales force and Preferred Distributors (PDs), plus having Modern Trade responsibility.
• Effectively manage the efficiency of trade spent and route to market.
• Be responsible for people development and driving new ways of working aligned with corporate culture.

Job Responsibilities

1. Commercial Deliverables
• Achieve sales target and profit objectives of the PDs and operation for Local Key Accounts Supermarkets (LKS & LSM).
• Monitor sales achievements relative to objectives and initiate programs/activities to ensure sales targets are achieved.
• Ensure high accuracy of monthly sales forecast and ensure sufficient stocks in PD warehouse with healthy shelf life and days of inventory.
• Manage and optimize trade fund and achieve planned trade spend KPIs – rebate management.
• Identify and pursue opportunities for extending distribution and increasing sales through promotional activities with designated retailers/outlets.
• Have a good and sound knowledge of the category marketing by channel and be able to articulate the understanding into commercial strategy to drive the General Trade channel.
• Ensure data from PDs system are well integrated into our MyCube system to achieve timeliness and accuracy in reporting.

2. Commercial Works/Executions, Others
• Track and analyze the effectiveness of promotional activities, trade spent/investment, and results. Lead and review with Trade Marketing on key activities and suggest how to drive GT business growth.
• Coordinate the execution of promotion and display set up between internal sales team, PDs, and retailers.
• Drive to achieve the sell-in between internal cross-functional departments – supply chain and demand planners and PDs on ordering and delivery.
• Conduct trade visits on a weekly basis together with the sales team.
• Lead and conduct business reviews with key customers on a monthly basis and quarterly with top management.
• Work closely with the Route to Market (RTM) team to ensure the efficiency of the active outlet, strike rates, and other relevant components within the Route to Market. Ensure proper analysis and follow up with the sales team on key deliverables and proper action plans to be executed.
• Responsible for monthly route management, monthly census checks, call card deliverables, and chiller deployments in the trade within PDs.
• Ensure data accuracy by working closely with the IT team to ensure ALL data integrated from PDs are well reflected in our MyCube system (Sell In / Sell Out / Rebate Spending).

3. Other Business Functions
• Maintain a close working relationship with demand planners and supply chain to ensure region KPIs are met for the stipulated function.
• Focus on talent development and ensure strong team morale and a high-performance culture are inculcated.

Your Team

Line reporting: Regional Sales Manager (Central & East Coast)
Coverage: Total East Coast

Skills and Experience

• Business Graduate.
• Minimum 5 years in the fast-moving consumer goods industry in General Trade.
• Good understanding of the business environment and its dynamics.
• Possess strong leadership attributes.
• Strong interpersonal skills, good commercial acumen, resilient, and have a positive attitude.
• Good understanding of company directions and its business essentials and capabilities.
• Analytical.
• Experience in managing General Trade in FMCG independently.
• Strong portfolio in General Trade and Key Contacts.

Education

Bachelors in Business Administration or Economics.

Others in General Management.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.