Assistant Public Relations Manager

Job Summary
Supports the developing and implementing an ongoing media and community relations. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Implements an ongoing, focused media and community relations program.

CANDIDATE PROFILE
Education and Experience

• 2-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.

OR

• 4-year degree from an accredited university in Marketing, Business Administration, or related major; no experience required.

• Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.
• Solicits new media outlets and travel media individuals.
• Selects the best opportunities for the property based on market conditions and property needs.
• Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
• Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
• Supports the hotel’s social media efforts, if applicable.
• Works with online media outlets to promote the hotel.
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Ensures consistent brand and property message is communicated in all public relations and communications efforts.

• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
• Conducts solicitation and maintenance calls to media.
• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
• Assists property in developing promotions for various campaigns.

• Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
• Evaluates new public relations opportunities for the property.
• Develops strategic public relations plan for property, includes group, leisure and local efforts.
• Assists in managing individual and group media visits.
• Coordinates community service activities in concert with the public image and needs of the resort.
• Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
• Supports hotel press releases and other content for print media and electronic media.

• Sets a positive example for guest relations.
• Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
• Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
• Conducts site inspections with visiting journalists.

• Keeps detailed files and records on all matters relative to property's public materials.
• Ensures that property is following all corporate public relations guidelines.

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

• Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
• Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.