Assistant Marketing Manager

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The Role

Love, Bonito has just undergone an extensive rebranding initiative, and we're seeking a Assistant Marketing Manager to lead the efforts in amplifying our brand narrative in Malaysia. In this pivotal role, you'll have the opportunity to shape and convey our compelling brand story, ensuring it resonates with our target audience in a profound and impactful manner. You'll be at the forefront of crafting innovative strategies to captivate our audience and cement Love, Bonito's position as a top-of-mind brand in the market.

You will be reporting directly to the Regional Director (Indonesia & Malaysia) and lead the development of Love, Bonito’s brand in Malaysia across all major platforms and channels, both online and offline.

Main Responsibilities

• Develop omnichannel marketing campaigns that drive the required business outcomes, ranging from brand awareness and customer acquisition to engagement.
• Plan and execute marketing activations and events in Malaysia.
• Own, strategically maintain, and improve online channel revenue performance through initiatives in social media, KOLs, newsletters, performance marketing, and onsite optimization.
• Review and analyze performance to share insights and propose concrete, effective improvements.
• Lead and develop a lean, efficient team in Malaysia.
• Collaborate closely with the HQ Marketing teams and the Brand Marketing Manager for Indonesia and Malaysia to optimize performance across marketing channels and grow the Malaysia business.
• Work closely with the Malaysia team, particularly Retail Store teams, on in-store marketing and events.
• Build and maintain strong relationships with media partners and key influencers critical to the Malaysia business.
• Stay updated on marketing trends, culture, and topical news in Malaysia, especially those relevant to the target market.

Requirements & Experiences :

• 5+ years of relevant work experience in marketing or business development with an omnichannel or direct-to-consumer brand marketing role, or from an advertising agency ideally in account management
• Proficient with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
• Familiar with marketing tools and e-commerce platforms
• Past experience in managing projects of scale
• Relevant degree in business, marketing communications or other relevant fields
  

What you should be :

• A love for our brand and what we stand for
• A passion for omnichannel marketing and storytelling with a strong commercial and consumer instinct
• Creative and resourceful with an ability to think outside the box
• Performance-driven with a good understanding of numbers; you know how to draw meaning from data
• Bias for action; you draw meaning from data and work on optimising performance
• Extreme ownership with a founder mentality
• Experience in marketing with a healthy understanding of both brand and performance marketing and online and offline channels
• A clear and persuasive communicator with good stakeholder management
• Mature mindset and strong leadership skills
• A positive get-it-done attitude and a believer of our six corporate values