Assistant Marketing Manager

We are seeking a dynamic Assistant Manager, Marketing to be a part of Ar Rahnu Express, a trusted name in Islamic pawnbroking and a member of the Habib Group, offering Shariah-compliant financial solutions.

This multifaceted role is perfect for a creative marketing professional who excels in a hands-on environment. You will oversee multi-channel marketing initiatives, ensuring alignment with our brand identity and business objectives.

Job Responsibilities:

• Plan, create, and publish engaging content for social media platforms such as Facebook, Instagram, and TikTok.
• Manage social media campaigns to enhance brand awareness and engagement.
• Analyse and report on social media performance metrics.
• Design or coordinate the production of marketing materials, including banners, flyers, and advertisements.
• Source external vendors for printing and production needs.
• Ensure the timely delivery of marketing materials to branches.
• Develop innovative marketing strategies to drive customer engagement and increase foot traffic.
• Plan and execute promotional campaigns in collaboration with branch teams.
• Monitor campaign performance and recommend improvements.
• Collaborate with the HABIB Group’s digital marketing team to create and execute digital ad campaigns.
• Identify new digital marketing opportunities, including SEO, PPC ads, and email marketing.
• Track and optimise digital marketing performance to maximize ROI.
• Assist branches with local marketing needs, including event planning and promotional activities.
• Provide tailored marketing guidance and resources to meet individual branch requirements.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4-6 years of experience in a marketing role, with a focus on content creation and digital marketing.
• Proficient in social media platforms and management tools.
• Hands-on experience with graphic design tools like Canva, Adobe Photoshop, or Illustrator.
• Knowledge of financial literacy marketing, digital marketing strategies, including SEO, PPC, and social media advertising.
• Strong analytical skills to interpret campaign performance data.
• Excellent communication and organizational skills.
• Fluency in English and Bahasa Malaysia.
• Creative thinker with a proactive approach to problem-solving.
• Team player who can collaborate effectively across departments.
• Adaptable and capable of managing multiple tasks in a fast-paced environment.

Join us and be a part of a purpose-driven organisation dedicated to empowering communities through ethical and innovative financial solutions.