ASSISTANT MANAGER, WEBSITE & SOCIAL MEDIA MANAGEMENT: MEDIA & REPUTATION MANAGEMENT

Job Description

1. Creative ideation of Social Media Content for all social media platforms e.g., LinkedIn, Instagram, TikTok, etc.
2. Work with business divisions and collate relevant content.
3. Advise business units on the appropriate content and format to be used on social media.
4. Draft annual social media plan and optimize targeted postings.
5. Manage and integrate the PTP website using industry best practices to continuously create a better visitor journey experience (mobile + desktop).
6. Manage PTP's digital visual identification system (VIS).
7. Ensure PTP website is always effective in maximizing website traffic by planning and optimizing targeted digital media content.
8. Execute yearly website audit and benchmark against domestic and international websites e.g., other ports, subsidiaries, etc., and stay updated on industry trends.
9. Prepare monthly performance analytics reports and recommend appropriate enhancements while providing insights for continuous improvement.

Requirements

1. Bachelor’s or Master’s Degree in Marketing, Communications or related fields.
2. At least 6-8 years of relevant working experience.
3. Male or Female candidate.
4. Proficiency with Microsoft Office as well as tools like Google Analytics, SEO knowledge, and social media platforms.
5. Experience in social media management and website content creation.
6. Able to multitask, analyze data, and adapt to evolving digital trends.
7. Graphic design skills.
8. Willing to go the extra mile, multitask, and be a team player.
9. Able to work odd hours when required and willing to work during weekends and rest days if requested.
10. Familiarity with the port, shipping, or logistics industry and business environment (would be an advantage).