Assistant Manager, Social Media Account/ Account Management

Position Title

Assistant Manager, Social Media Account/ Account Management

Reports To

Manager, Social Media Lead

Position Summary

The Assistant Manager of Social Media Account Management at MAG is a dynamic role responsible for overseeing a team of social media and actively contributing to content planning and creation. This position plays a vital role in maintaining the airline's online presence, brand image, and customer engagement through various content formats on social media platforms.

Key Accountability

1. Manage a team by providing guidance, support, and feedback to foster their professional growth.
2. Ensure team members are aligned with content strategies and the airline's visual and messaging guidelines.
3. Collaborate with the marketing and communication teams to plan and align with marketing campaigns, promotions, and corporate communications.
4. Develop comprehensive content calendars and maintain a consistent posting schedule.
5. Lead the creation of compelling visual stories that showcase the airline's services, destinations, and brand values.
6. Utilize photography, videography, and graphic design skills to convey engaging narratives.
7. Monitor and actively engage with the airline's social media audience by responding to comments and messages, and fostering online community interactions.
8. Stay updated on social media trends and feedback to drive insights and opportunities for engagement.
9. Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
10. Utilize scheduling and publishing tools for efficient content distribution.
11. Monitor and analyze the performance of social media content using analytics tools.
12. Provide insights and recommendations for optimizing content based on data-driven results.
13. Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
14. Collaborate with cross-functional teams, including graphic designers, videographers, and copywriters, as needed.
15. Communicate and align content strategies to support broader marketing objectives.

Qualifications & Working Experience

1. Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
2. Minimum of 5 years of experience in social media content creation, with a proven track record of successful content planning and execution.

Area of Experience

• Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
• Strong visual storytelling skills and a creative mindset.
• Excellent written and verbal communication skills.
• In-depth knowledge of social media platforms and trends.
• Proven leadership and team management skills.
• Knowledge of the aviation industry and an interest in travel and tourism is a plus.

Personality Traits

Ability to work both independently and collaboratively, manage multiple projects, and meet deadlines.