Assistant Manager / Senior Executive - Personal Financial Services (Product Management - CASA S[...]

Assistant Manager / Senior Executive - Personal Financial Services (Product Management - CASA Segment)

Hong Leong Bank Kuala Lumpur, Malaysia

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The role is vital spearhead of Go-To-Market to acquire acquisition of new customers from the assigned segment for PFS Retail Deposit. The Product Manager is responsible for growing the segment, developing and managing a suite of products and services tailored to the unique needs of the assigned segment e.g. high-net-worth individuals, junior /parents / non-individuals. This includes conducting market research to understand the segment needs and preferences, developing product strategies and roadmaps, and collaborating with internal stakeholders to launch and promote new offerings.

The Product Manager will also monitor the performance of existing products, identify areas for improvement, and ensure that all products and services meet the highest standards of quality and customer satisfaction. The ideal candidate will have a strong understanding of the respective market, excellent product management skills, and a proven track record of success in developing and launching successful products.

Responsibilities

1. Segment Management:
   • Develops the strategy, planning, delivery, marketing, and in-life optimization of the assigned segment
   • Manage product profitability and commercial success - own the business case
   • Manage the acquisition and balances of the assigned segment
   • Provide product marketing with insights on key differentiators and messages
   • Develops business case for product improvement
2. Product Management:
   • To maximize the commercial potential of assigned products and/or platforms
   • To create and execute Segment specific campaigns based on propositions worked out jointly between departments to drive new acquisition of customers
   • Perform regular competitor analysis to generate new ideas
   • Frequently report Segment results and insights on trends seen in the segment base
3. Cross-Functional Collaboration:
   • Partner with the CASA Portfolio team, Digital Channels team, Analytics team, and business line teams to identify opportunities to enhance digital interactions and support business objectives.
   • Work closely with branches, customer experience, call center, and analytics teams to ensure seamless execution of all programs and initiatives.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our 'Digital at the Core' ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.