Assistant Manager/Senior Executive, Marketing & Sales (Property Development)

Assistant Manager/Senior Executive, Marketing & Sales (Property Development)

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• Conduct thorough market research and surveys to stay informed about property market developments, identifying trends and insights for new product and service development.
• Conduct market research & property purchasers’ behavior to keep abreast with trends, demands and comparable market sales price.
• Develop and execute marketing strategies, branding, and graphic design initiatives that meet brand objectives, enhance market presence, and improve image.
• Liaise with relevant agencies and carry out Advertising and Promotional (A&P) activities and materials.
• Develop and implement social media and digital campaigns across various platforms to promote brand awareness and engagement.
• Monitor and prepare for application/renewal of DL, AP and respective authorities.
• Liaise effectively with end-financing, panel of solicitors and enforcement departments.
• Assist to monitor external sales & marketing agencies as required.
• Plan and formulate effective marketing activities for local and international market for the company within the approved budget.
• Monitor KPIs and review effectiveness of strategies from time to time.
• Achieve sales targets through the effective marketing campaigns.
• Conduct market surveys, provide details to management and keep track of marketing trends and pricing.
• Conduct project development feasibility study.
• Develop and plan for product development & overall marketing concept.
• Review the effectiveness of the marketing communication strategies and marketing campaigns.
• Oversee the conception of new marketing strategies, identify ways to tap into the target market, including constantly adopting innovative new marketing strategies, new social media, new media, and other new advertising opportunities.
• To have constant review, monitoring and comparison made within the industry / competitors communication strategies and provide market intelligence to management.
• Plan, implement and adopt public relations and publicity plan and promotion for activities (soft launch, official launch, promotion, exhibition, and other in-house event).
• To manage and work closely with internal and external relevant vendors/agencies which covers the area of advertising and promotion.
• Responsible for the overall operations and monitoring of Marketing and A&P.
• Oversee corporate identity and branding, public communications, CRM and CMS.
• Undertake other ad-hoc duties, assignments and other activities assigned by the Management from time to time.

REQUIREMENTS:

• Possess a Bachelor Degree/Diploma in Marketing/ Management / Business Studies or a related discipline.
• At least 5 years of proven working experience in related fields is required.
• Strong understanding of marketing principles, property knowledge and branding best practices.
• Excellent communication skills, both written and verbal (English and Bahasa Melayu). Able to speak, read and write in Mandarin will be an added advantage.
• Pleasant personality with strong multitasking abilities, a proactive learning attitude and a collaborative mindset.
• Experience in social media management and digital marketing is a plus.
• Computer literate and proficient with MS Office applications.
• Expertise with Photoshop, Illustrator, and InDesign software is an added advantage.