Assistant Manager/Senior Executive - Marketing (Property Development)

Assistant Manager/Senior Executive - Marketing (Property Development)

The salary and benefits will be matched and determined based on the candidate's experience, current compensation, and market salary levels.

Candidate with leasing and tenant recruitment experience will have added advantage!

Job Overview:

We are looking for a Senior Marketing Executive / Assistant Marketing Manager to join our real estate development team. This role will play a key role in driving marketing initiatives, leading digital marketing projects, and enhancing brand presence, while ensuring successful project launches and market growth. If you excel in executing effective marketing campaigns and driving business growth, we look forward to having you on our team!

Job Responsibilities:

1. Assist in developing, coordinating, and executing marketing strategies and promotional plans for real estate projects, ensuring the efficient implementation of marketing activities to support sales objectives.
2. Oversee project registration marketing activities, ensuring projects are launched on schedule, enhancing market awareness, and maximizing sales potential.
3. Assist in managing and optimizing the Advertising & Promotion (A&P) budget, ensuring effective resource allocation for optimal marketing impact and high return on investment (ROI).
4. Monitor market trends and competitive landscape, optimizing marketing strategies to drive sales growth and increase market share.

Market Research & Strategic Optimization:

1. Conduct market research, analyze customer demand, competitor marketing strategies, and provide recommendations for optimization.
2. Monitor marketing activities and sales data, providing regular reports and insights to optimize marketing strategies.

Advertising & Brand Promotion:

1. Assist in planning, executing, and managing the creation and deployment of advertising and promotional materials, including brochures, posters, videos, social media content, and model displays.
2. Work closely with advertising/media agencies, design consultants, and suppliers to ensure marketing campaigns align with brand standards and enhance promotional effectiveness.
3. Manage both online and offline marketing efforts, including social media advertising, digital marketing, exhibitions, and roadshows, to increase brand visibility and market influence.

Marketing Events & Project Support:

1. Plan and execute sales launches, promotional events, exhibitions, and roadshows, ensuring seamless implementation of marketing activities.
2. Supervise the execution of marketing campaigns, providing performance evaluations and optimization recommendations.

Required Qualifications and Skills:

1. Diploma or Bachelor's degree in Marketing, Business Management, or a related field.
2. At least 3-5 years of experience in sales and marketing, preferably in the property development industry.

ABOUT US

COMPANY INTRODUCTION – CTC GROUP

About CTC Group

CTC Group, headquartered in Singapore, is a diversified investment conglomerate with a broad portfolio spanning multiple industries, including real estate development, cultural tourism, education management, agricultural development, and healthcare & senior living solutions.

Diversified Business Portfolio:

1. Cultural Tourism: Established in 1990, CTC Travel has grown over 34 years to become one of Singapore’s most renowned and longest-standing travel companies, consistently ranking among the top three in the local tourism industry.
2. Real Estate Development: Since 1994, CTC Group has actively engaged in the real estate sector. Over the past 30 years, the Group has successfully collaborated on more than 30 premium projects and independently developed nearly 20 high-end projects, covering residential properties, condominiums, hotels, shopping malls, and office buildings.
3. Education Management: In 2012, CTC Group expanded into international education, establishing a comprehensive education system that integrates international primary schools, high schools, and overseas study programs.
4. Agricultural Development: Since 2008, CTC Group has invested in modern agricultural facilities, driving advancements in sustainable farming.
5. Healthcare & Senior Living: In 2011, the Group ventured into the healthcare and senior living industry, dedicated to providing high-quality elderly care solutions.

COMPANY PROFILE – CTC DEVELOPMENT

1. CTC DEVELOPMENT MALAYSIA SDN BHD was established in Malaysia on September 13, 2012. The company’s flagship project, CTC OASIS, is a high-end serviced apartment complex strategically located in the heart of Johor Bahru’s city center. CTC OASIS has received high market recognition for its distinctive architectural design and prime location, achieving outstanding sales performance and successfully selling out. This success reflects the market’s strong confidence in CTC’s premium developments. The project’s remarkable achievement not only demonstrates CTC’s strength in high-end property development and precise market positioning but also further reinforces the company’s brand influence in Johor Bahru’s city center. Following the success of OASIS, the company is set to launch its next landmark development—CTC SKYLINE. Located in a prime city-center location, CTC SKYLINE will continue CTC’s legacy of architectural excellence, modern living experiences, and premium positioning, further enhancing the company’s market leadership.
2. At the same time, CTC remains committed to long-term growth and sustainable development in the Malaysian market. Moving forward, the company will actively expand into diverse regions and different real estate sectors, including residential, commercial, hospitality, and mixed-use developments, creating a diverse and high-quality real estate portfolio. CTC upholds the principles of innovative design, superior quality, and strategic market positioning, ensuring that the company maintains a strong presence in Malaysia’s real estate market while driving long-term sustainable growth.