Assistant Manager - Marketing Communications

Assistant Manager - Marketing Communications

Assistant Manager of Marketing Communications (MarCom) will support the marketing and communications efforts to enhance brand visibility, attract guests, and promote the hotel’s products and services. This role involves executing marketing strategies, creating content, managing social media channels, coordinating with media, and overseeing campaigns to increase guest engagement.

Key Responsibilities

1. Marketing & Campaign Management: Assist in developing and executing marketing campaigns to promote hotel offerings, including accommodation, dining, events, and special packages.
2. Content Creation: Develop engaging content for various platforms (website, social media, email, and print) to communicate key hotel initiatives, news, and promotions.
3. Social Media Management: Manage hotel social media accounts by creating and scheduling posts, responding to guest inquiries, and engaging with followers to build a strong online presence.
4. Branding: Ensure all communication materials align with brand guidelines and reflect the hotel’s values, mission, and unique selling points.
5. Media Relations: Coordinate with media representatives to arrange press releases, media events, and PR activities, including handling press inquiries and facilitating interviews.
6. Digital Marketing: Support digital marketing efforts by creating and implementing content for online advertisements, SEO, email campaigns, and website updates.
7. Guest Engagement: Create and manage promotional events, loyalty programs, and other guest-centric initiatives to enhance guest experience and engagement.
8. Data Analysis: Monitor and report on campaign performance metrics, guest feedback, and online reviews to optimize future marketing strategies.
9. Collaborative Support: Work closely with the sales, F&B, and events teams to ensure cohesive communication and a seamless guest experience.

Qualifications

1. Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
2. 2-3 years of experience in marketing, communications, or public relations, preferably in the hospitality industry.
3. Strong written and verbal communication skills in [required languages, e.g., English and Bahasa].
4. Proficiency in digital marketing tools, social media platforms, and content management systems (e.g., Adobe Creative Suite, Canva, Hootsuite).
5. Experience with analytics tools (Google Analytics, social media insights) and campaign tracking.