Assistant Manager - Marketing

This is a position under Electronic Imaging (EI) Department.

Job Responsibilities:

1. Collaborate with the product development team to understand product features, benefits, and unique selling points.
2. Develop and implement comprehensive product marketing strategies to promote our products effectively, drive product awareness and market penetration.
3. Conduct market segmentation analysis to tailor messaging for different target audiences.
4. Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
5. Stay abreast of industry trends, consumer behavior, and emerging market opportunities.
6. Perform market visits and meet-up with dealers for market insights.
7. Conduct comprehensive competitor analysis to identify strengths, weaknesses, opportunities, and threats.
8. Translate market insights into actionable strategies to position our products effectively.
9. Conduct thorough pricing research to ensure competitive positioning and profitability.
10. Develop pricing strategies that reflect market dynamics and customer value perceptions.
11. Collaborate with finance and sales teams to ensure pricing aligns with financial objectives and sales targets.
12. Oversee the end-to-end execution of marketing campaigns, ensuring alignment with brand guidelines and messaging.
13. Work closely with the creative team to develop compelling marketing collateral and campaigns.
14. Monitor campaigns based on performance metrics and feedback and seek continuous improvement.
15. Utilize marketing analytics tools to track and measure the performance of marketing campaigns.
16. Generate insightful reports for key stakeholders, highlighting successes and areas for improvement.
17. Work closely with product development, sales, and other departments to gather insights and incorporate them into marketing strategies.
18. Foster a collaborative environment to drive innovation and continuous improvement.

Job Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.
2. Candidate must have at least 3-5 years of related experience in the industry, with passion in imaging and video industry.
3. Proven experience in product marketing, with a strong background in pricing strategy.
4. Exceptional project management and organizational skills.
5. Strong analytical mindset with the ability to derive insights from data.
6. Excellent communication and presentation skills.
7. Must have own transport and be willing to travel.

How do your skills match this job?

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as an Assistant Marketing Manager?

Perks and benefits: Medical, Miscellaneous allowance, Dental, Group Hospital Insurance, Group Personal Accident.