Assistant Manager - Digital Marketing

Job Summary

The Assistant Manager – Digital Marketing is responsible to develop and execute digital marketing strategies, manage social media, and analyze campaign performance to drive online revenue and brand awareness. Working closely with sales and revenue teams, you will ensure marketing efforts align with business goals. Your role includes overseeing social media by creating engaging content, responding to guest inquiries, and partnering with influencers to enhance brand exposure. Online reputation management is also key, requiring you to monitor and respond to guest reviews while implementing strategies to boost positive feedback. You will collaborate with internal teams and external partners to ensure high-quality content and successful campaigns. Additionally, staying updated on industry trends and implementing innovative digital strategies will enhance the hotel’s online presence. This role also involves building strong partnerships with marketing teams to integrate local, social, and digital marketing efforts with the hotel's overall sales strategy.

CANDIDATE PROFILE

Required

Education and Experience

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.

CORE WORK ACTIVITIES

Digital Strategy Execution

• Verifies hotels' eCommerce strategies are effectively implemented in the online platform.
• Verifies compliance and participation in company promotions.
• Promotes and protects brand equity.
• Understand the working relationships between sales, revenue and F&B.
• Demonstrates knowledge of job-relevant issues, products, systems and processes.
• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, and Sales & Revenue leaders.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Marketing and Communication Partnership

• Develops the offer landing page on Marriott.com for cluster offers.
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings).
• Develops and executes promotions campaign in F&B, weddings, rooms and conferences through relevant digital and social media channels.
• Executes email marketing, and display advertising.