Assistant Manager, Brand

Responsibilities:

• Build brand, manage digital marketing and achieve sales and profit targets for the assigned brand portfolio.
• Develop and execute marketing plans, collaborating with internal and external stakeholders to ensure timely and effective implementation.
• Support the Marketing Manager in managing the 5Ps of Marketing (Product, Price, Placement, Promotion, and People).
• Conduct market analysis, social media management, monitor competitor activities, and proactively propose strategic initiatives.
• Identify opportunities for new product development (NPD), lead NPD projects, and ensure successful product launches.
• Oversee stock forecasting and inventory management to optimize product availability.
• Manage and track A&P (Advertising & Promotion) budgets to ensure efficient and effective utilization.
• Implement strategies to maintain and improve market share for assigned products.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in brand management, marketing, or a similar role.
• Understanding of branding and marketing principles.
• Team player, good communication and interpersonal skills.
• Proactive, creative thinking with a results-oriented mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in using marketing software and tools (e.g., Microsoft Software esp Powerpoint, Excel, Access), Google Analytics.
• Savvy in Social Media & always curious with AI e.g. ChatGPT/Deepseek.