AP SSG Campaign manager

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

• Taking the offering from WW and AP Services teams to develop the overall services value proposition/ATL & demand generation assets as well as working with solution partners to develop go-to-market strategy with compelling messaging and contents for all stages of the funnel.
• Work with AP SSG marketing lead and Services team to develop sales and channel marketing programs aligning with AP segment business.
• Formulate strategic marketing plan with segment leaders and region teams to drive services business opportunities towards the target accounts and further grow our footprint – covering REL & SMB
• Work closely with AP business team to deeply understand our customer base and analyze our upselling opportunities with our services, Smart Vertical solution offerings and One Lenovo service-led solutions about different business groups.
• Increase awareness of Lenovo’s services and solution offerings, success stories and thought leadership campaign
• To establish a clear influencer/advocate strategy and build strategic relationships with subject matter experts, partners and vendors in order to attract target verticals and market segments
• E2E planning, execution and tracking of services ATL & demand generation campaigns to ensure full alignment with the buyer journey and with ROI result dashboard sharing.

At least 10 - 12 years of experience

In-depth knowledge and experience in latest marketing trends

8+ years in digital and online marketing

Work experience in IT/PC solution or services industry (channel structure, etc.)

If you require an accommodation to complete this application, please contactability@lenovo.com