Advertising and Promotion Executive

Job responsibilities:

• Develop and implement strategies for advertising, promotions, and branding to boost brand awareness and performance.
• Create annual sales plans and manage the marketing budget, ensuring cost-effectiveness.
• Maintain accurate records of advertising, promotions, and related expenses; identify cost-saving opportunities.
• Provide analytics and insights to measure marketing activities effectiveness.
• Coordinate with advertising, event management, and PR agencies to align campaigns with the corporate brand image.
• Set standards for advertising and promotional materials; establish KPIs and targets.
• Build and maintain strategic partnerships for joint promotions and sponsorships.
• Manage communication channels, including ATL, BTL, digital marketing, and OOH.
• Oversee internal communications with tenants and external communications, media, and public relations.
• Plan and secure promotional booths/spaces in line with the business model and corporate branding.
• Understand tenants' business models for effective campaign execution.
• Develop customer loyalty programs and work closely with other departments to ensure smooth activity execution.
• Stay updated on trends and digital innovations in advertising and promotions.
• Assist in managing the mall's creative and merchandising efforts; conceptualize high-standard visual displays.
• Work with advertising agencies to create concepts for promotional materials.
• Coordinate with suppliers and contractors on materials, costs, and schedules for mall decorations.
• Maintain quality standards for visual displays, aligning with company policies and the mall's identity.
• Oversee inventory of visual merchandising tools and materials; monitor setup and dismantling of displays to ensure compliance with promotional guidelines.
• Develop innovative ideas and creative concepts to strengthen promotional efforts.

Job requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 3 years of experience.
• Excellent communication skills.

Job details:

• Location: Bukit Bintang, Kuala Lumpur
• Salary range: RM3500-RM3800 + Travel Allowance calculated by formula + Mobile Allowance RM150

Qualified and interested candidates can apply by clicking the button below or sending your updated resume to maria@asiarecruit.com.my.

Consultant in charge of the role:

Maria Peter
Recruitment Consultant
WhatsApp no: +60 18-957 6811