Web & Digital Specialist, Hotel Cala di Volpe & Hotel Cervo, Costa Smeralda

Job Number: 25000570

Job Category: Sales & Marketing

Location: Hotel Cala di Volpe a Luxury Collection Hotel Costa Smeralda, Porto Cervo, Italy, 7020

Schedule: Full Time

Located Remotely? N

Position Type: Non-Management

Position Summary

This position is responsible for the execution of defined digital activities that support hotels, bars, and restaurants with necessary digital marketing and operational tactics. The Web & Digital Specialist role requires a focus on ensuring hotels are aligned to global compliance and ensuring approved content is updated across specific digital platforms and channels. Responsibilities include providing monthly automated reports to participating hotels, supporting social media marketing, and destination marketing campaigns through email marketing to maximize online presence that attributes to the hotels’ performance. This is a full-time position based in Porto Cervo, Sardinia, Italy.

Education And Experience

• 1+ years’ experience in an online agency, client services position, or hotel marketing is required or equivalent experience.
• Diploma in marketing or related field or equivalent certification from higher education.
• Strong workflow management skills and experience in content management systems.
• Organized, detail-oriented, and deadline-sensitive; takes initiative and anticipates needs.
• Proficiency in English is required.
• Location: Porto Cervo

Managing Work, Projects, and Policies

Delivers against all aspects of the Digital Marketing program and associated services for 2 luxury hotels, a collection of bars and restaurants, and 1 golf club.

Implementing and Managing Online Platforms

• Maintain and update website content and company apps.
• Open & monitor tickets for technical issues on dedicated platforms.
• Conduct audits of hotel websites with defined scores and areas of improvement.
• Update CMS fields associated with hotels and restaurant website pages.
• Update and load photography into Marriott asset library ensuring correct compliance.
• Load hotel offers as directed by hotel team and continent team.
• Ensure Tripadvisor and GMB listings are updated as needed from the hotel.
• 3rd Party listings (OTAs) and content scores updates to hotels.
• Liaise and work with hotels with detailed feedback on content audits and scores.

Digital & Social Campaigns

• Collate, create, and execute social media and digital campaigns per market.
• Oversee activation of SEO program per market.
• Coordinate and ensure the development of tactical landing pages.
• Support the setup and management of paid and social media campaigns as needed.
• Compile reporting and recommendations for all campaigns.

Relationships & Processes

• Develop knowledge and work with Marriott international teams.
• Manage relationships with key vendors to drive scalability of efforts and implementation consistency and platform development oriented at better tracking/conversion.
• Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team.

Additional Responsibilities

• Attend and participate in all relevant internal and external meetings.
• Inform, update, and provide information to managers and co-workers in a timely manner.
• Present ideas, expectations, and information in a concise, organized manner.
• Use problem-solving methodology for decision-making and follow-up.
• Maintain positive working relations with internal teams and department managers.
• Manage time effectively and conduct activities in an organized manner.
• Perform other reasonable duties as assigned by manager.

Marriott International applies an equal opportunity policy. We believe in the value of a diverse workforce and promote an inclusive culture that puts people first. We are committed to not discriminating based on any protected personal characteristic under the law, such as disability or veteran status, or other applicable laws.

The Luxury Collection Hotels & Resorts, with over 120 properties in more than 35 countries, offers the promise of authentic experiences that create lasting and precious memories. With over 100 years of experience starting in 1906 with the Italian CIGA brand, a collection of the most celebrated and iconic properties in Europe, the brand boasts a solid foundation on which our continuous evolution is built, aimed at exceeding the desires of luxury-loving travelers.

From legendary palaces and secluded retreats to timeless modern classic buildings, each luxury hotel and resort is a unique and precious expression of its location, a portal that reveals the charm and cultural treasures of the destination. If you appreciate evocative storytelling, have a strong interest and passion for local heritage, and wish to provide sincere, personalized hospitality that anticipates needs, we invite you to join our journey. By becoming part of The Luxury Collection, you will join a portfolio of brands with Marriott International. Choose an environment where you can do your best work, start your journey toward your goals, become part of a fantastic global team, and become the best version of yourself.