UA Team Leader

Who we are?

MAF is a leading company in digital advertising, designing innovative solutions for advertisers and publishers in the Performance App Marketing industry.
We operate a portfolio of loyalty and rewarded apps such as MyFreeApp, BigCash, and others, helping users discover new offers while maximizing engagement for our partners.
To strengthen our in-house user acquisition (UA) capabilities, we are looking for a UA Team Leader to build and lead a team focused on scaling our O&O apps across multiple channels.

What will you do?

• Build and lead the UA team, defining structure, workflows, and best practices.
• Develop and execute scalable UA strategies for our O&O apps (loyalty & rewarded apps).
• Manage and optimize campaigns across video ad networks (Applovin, Unity, Mintegral, Vungle, etc.), DSPs, OEMs, and social platforms.
• Scale our app portfolio efficiently, balancing performance KPIs such as CPI, ROAS, LTV, and retention.
• Implement A/B testing to optimize creatives, targeting, and bid strategies.
• Collaborate closely with product, data, and monetization teams to align UA efforts with growth goals.
• Report on performance insights, scaling successful strategies and identifying areas for improvement.

What are we looking for?

• 3+ years of experience in UA for mobile apps, with proven experience in scaling portfolios across multiple networks with budget at least 7 figures yearly.
• Experience managing and growing a team in a UA leadership role.
• Background in loyalty/rewarded apps is highly preferred, though not mandatory.
• Analytical mindset with a strong understanding of performance KPIs (CPI, ROAS, LTV, retention).
• Experience working with MMPs (Adjust, Appsflyer, Singular) and data visualization tools.
• Knowledge of automation tools & APIs for campaign reporting and optimization is a plus.
• Excellent communication skills, with the ability to present insights and growth strategies to leadership.

Nice to have:

• Experience with loyalty or rewarded apps.
• Understanding of ad monetization & mediation platforms (IronSource LevelPlay, AdMob, Unity Ads).
• Previous experience working in a fast-paced startup environment.
• Creativity and innovation in testing new UA channels, growth loops, and campaign formats.

What does it mean working at MAF?

• Competitive salary (60K:70K USD) with room for growth based on performance.
• Full-time, fully remote role with flexible working hours.
• A key leadership position in a fast-growing company.
• The opportunity to build and scale a UA team from scratch.
• Work in a dynamic environment with cross-functional collaboration between product, monetization, and data teams.
• Budget for training and professional development.