Specialist, Field Marketing Italy

About Liferay

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You and this Role

Reporting to the Marketing Manager of Italy, and working closely with the Partner Marketing Manager, you will play a key role in executing a comprehensive marketing strategy with a partner-first approach, and plan to generate demand and build brand awareness for Liferay, directly and in strong collaboration with partners, to support the sales pipeline in Italy.

As a member of the EMEA field marketing team and working closely with your local sales and channel leaders, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.

Key Objectives & Responsibilities

1. Help plan & execute a comprehensive marketing strategy to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness) developing tactics to generate demand in the field, working closely with the sales and channels team.
2. Analyze market trends to identify and suggest opportunities that will inform marketing strategies.
3. Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, Partner events, etc.) and seek new opportunities to generate demand through third-party events.
4. Translate and localize global marketing content and campaigns to be relevant to the Italian market and trends.
5. Track, measure and report performance of all marketing campaigns, assess against goals (INQ, MAP, QMBs, CW) and suggest improvements.
6. Manage social media channels for organic posts (LinkedIn) and digital campaigns.
7. Work closely with the Italian Sales and Channel teams to execute customer marketing and partner marketing initiatives.
8. Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.

Required Qualifications

1. Degree in Marketing or Business, or comparable education/experience
2. 2-4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)
3. Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools.
4. Experience in managing end-to-end events programs.
5. Digital Marketing and Social Media management skills (including crafting compelling content for emails and social media posts)
6. Ability to handle multiple projects with tight deadlines
7. Experience managing third-party providers
8. Familiarity and experience with reporting tools and methodologies.
9. Experience working with a global organization, collaborating across different cultures, time zones and geographies.

Soft Skills

1. Self-starter, quick learner, self-motivated, proactive beyond your duty with ability to anticipate needs, identify opportunities for improvement, and take initiative without waiting for instruction
2. Proven ability to thrive in dynamic, fast-paced environments, with the flexibility to pivot and adjust strategies based on business needs
3. Organized with a proven ability to manage actions and schedules
4. Analytical thinker with a data-driven approach
5. Strong work ethic/motivation
6. Fosters a culture of cooperation and collaboration
7. Effective communicator
8. Excellent written and verbal communication skills
9. Curious, passionate, and accountable

What We Offer

1. Competitive salary & benefits package according to qualifications and experience
2. Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!
3. A positive and collaborative work culture
4. Working at a leading open source company

Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.