Social Media Specialist

Social Media are a pillar of brand growth and you will support key processes for the Company.

Position Overview:

As a Social Media Specialist, you will be part of the Marketing team. You'll support social media strategies as well as their execution and performance monitoring. You will also be involved in a wide variety of projects like assessments on new social media platforms, creative brainstorming with our IHA, and employer branding activities.

Key Responsibilities:

1. Define, implement, and manage initiatives to improve follower growth, organic engagement, and positive brand sentiment in cooperation with the Marketing Department.
2. Support the maintenance of Boggi Milano social media channels, including planning and reviewing content across all social channels.
3. Support the team in influencer research and management.
4. Monitor, analyze, and report on social performance using relevant platform data to provide insights and develop strategic recommendations.
5. Partner with Human Resources to improve candidate and employee recognition of our purpose, people, culture, and growth (Employer Branding - LinkedIn).
6. Partner with Customer Service on integrating engagement and two-way conversation with our audiences on social platforms (Community Management - Google My Business).
7. Monitor and update key stakeholders on the latest trends, formats, innovations, and new opportunities.

Minimum Requirements:

1. Min 2-3 years experience in Marketing or Social Media Department.
2. Master's degree, ideally in Economics/Marketing.
3. Fluent in English and Italian; any other language is considered a plus.
4. Proactive and positive team member able to take initiative.
5. Solid understanding of social media and digital analytics.
6. Flexibility to adapt to changing timings and deliverables.
7. Strong comfort level prioritizing and managing a high volume of work.
8. Data-driven mindset and willingness to work on quantitative KPIs.