Social Media and Content Coordinator (Piedmont)

Social Media and Content Coordinator (Piedmont)

Tuesday, December 17, 2024

At The Blood Connection, every role plays a part in saving lives. Join our team and help make an impact in your community today!

• 30 Days PTO! - Use it, Cash it, Roll it
• Potential Company Bonuses
• Tuition Reimbursement
• 401k Retirement Plan
• Health Insurance (Medical, Vision, and Dental)
• Healthcare and Dependent Care FSA
• Short and Long-Term Disability
• Employee Assistance Program (EAP)
• Basic Life Insurance

Position Overview

In Office Position- Piedmont, SC.

• Primary duties are to effectively market the organization, professionally present the features and benefits of donating with TBC over others, maintain and increase online presence, effectively manage social media, maintain and manage website data and design marketing materials to support these responsibilities.
• Reporting to the Director of Communications & Public Relations, the Social Media & Content Coordinator should be a very creative individual who can not only create engaging content through words, but also visual elements.
• Will work to create and drive donor growth through various social media platforms and maintain a strong and competitive online presence.
• Will analyze donor behavior data from social platforms and company web pages and create strategies for donor generation and targeted outreach.
• The success of this role will be in driving donor growth and by extension an increase in reoccurring donors.
• Must possess excellent communication skills, be self-starting and an analytical thinker.
• The goal of this position is to expand TBC’s social following by attracting new donors and blood drive hosts, building relationships with current donors, and creating an exciting online/social experience for our followers.
• Experience with a social media management tool is required. Strong creative verbal and writing skills as well as an eye for engaging visuals is a must. Candidates should possess an exceptional work ethic and record, with a keen attention to details.
• One to three years of social media marketing and content creation experience is preferred.

Essential Functions

Social Media:

• Oversees the execution of strategic social media initiatives, including marketing campaigns while maintaining a unified brand voice across different social media channels.
• Develops and curates engaging content for our social media platforms – including Facebook, LinkedIn, Instagram, X (previously Twitter), TikTok, etc.
• Searches and produces unique content to engage and grow TBC’s social media sites.
• Stays up to date on all relevant industry trends – including competitor and industry blogs, social sites and other web activity.
• Drives donor engagement of various drives and events through onsite social media coverage.
• Interacts with users and responds to social media messages, inquiries, and comments while escalating certain inquiries to the TBC Response Center or Donor Advocacy when needed.
• Reviews analytics and creates reports on key metrics.
• Identifies gaps, vulnerabilities, and risks that need to be mitigated both proactively and reactively.
• Develops and manages social media marketing and influencer marketing strategy as necessary.
• Effectively performs reputation management online.
• Leads execution of paid social media strategy as set by the Director of Communications & Public Relations.

Content Creation & General Marketing:

• Creates relevant, original, high-quality content for TBC that is designed to best engage target audiences, build awareness, and increase donations.
• Creates new and different ways to attract prospective donors or blood drive hosts, like promotions and competitions.
• Leads the creation and editing of written, video, and photo content.
• Proactively recognizes popular themes that our target audiences engage with and develops a content strategy accordingly.
• Collaborates with the Marketing Team to create a social media calendar but is overall responsible for execution of the calendar.
• Captures and edits photographs as needed for various projects.
• Develops and champions project timelines, ensuring that deadlines are met, communication is clear, and deliverables meet expectations.

Other:

• Provides support and assistance to other marketing team members, when needed.
• Be present and engaging in team meetings.
• Assists with general administrative office duties as needed.
• Other duties as assigned or required.

Minimum Qualifications

• Bachelor’s Degree in Marketing or related field.
• 1-3 years of experience with B2C social media marketing or content development.
• Proven experience building and managing social media engagement.
• Direct experience using social media management tools (Hootsuite or Meltwater).
• Excellent analytical, organizational, interpersonal, verbal, and written communications skills.
• Working knowledge of web development, particularly in WordPress.
• Experience with Microsoft Office (Excel, Outlook).
• Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) a plus.
• Strong copywriting and copy-editing skills.
• Ability to communicate effectively, tactfully, and courteously to donors, blood drive hosts, partners, and co-workers.
• Ability to organize and prioritize workload and meet deadlines.
• Ability to work with all levels and in a diverse work environment.

Physical Demands

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lifting up to 25 pounds.
• Sitting, standing or walking for an extended period of time.
• Bending and twisting.

Equal Opportunity Employer Veterans/Disabled