SEO Manager (Off-page)

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About the role

It’s an exciting time at TEAM LEWIS. We’re building a team of bold, agile and inquisitive people to help us keep doing what the competition is unwilling or unable to do. As we continue to grow, we’re expanding the team with the role of SEO Manager. This key role sits across our own Global Marketing Team and the UK client base, so an ability to work collaboratively with a range of stakeholders, including marketing, creative, content, PR and paid media specialists on integrated campaigns is vital.

You’ll be accountable for the SEO performance of our own website, as well as delivering sustainable organic visibility, traffic and revenue for our clients.

As an SEO manager with several years’ experience, you’ll plan and deliver forward-thinking strategies, delivered to a market-leading quality standard, while providing solid consultancy and problem-solving along the way.

Responsibilities

1. Deliver quality backlinks by identifying and outreaching to potential gaps between us and competitors.
2. Actively participate in outreach and off-page content strategies.
3. Ensure natural placements in quality articles that fit both our assets and URLs and the publishers by delivering regular backlink audits to ensure quality of the backlink profiles.
4. Outreach, manage, and cultivate relationships with journalists, industry-relevant publications, bloggers, and website owners.
5. Assist with cross activities with PR communications.

About you

1. A proactive self-starter, with the ability to plan, prioritize, and deliver high-quality recommendations – anything from site speed recommendations to helping with complex site migrations.
2. Strong expertise in SEO best practices, with a commitment to keeping this up-to-date.
3. Experience with integrated campaigns, including content marketing and digital PR.
4. Ability to build business cases and forecasts to gain buy-in for SEO implementation.
5. Google Analytics certified and proficient in SEO tools – crawlers, link checkers, etc.
6. Ability to set KPIs linked to business success and provide qualitative and quantitative reporting with actionable recommendations.
7. Ability to collaborate and instill confidence with both colleagues and clients, from working with developers within agile workflows to providing non-technical stakeholders with jargon-free recommendations.
8. An SEO enthusiast helping to spread knowledge of the subject within the agency and externally.
9. Curious and not afraid to experiment to help us iterate and innovate our processes and approach.