Senior VP Marketing

Location: Bologna, Italy

Company Overview:

XTEL is a leading global revenue management solutions provider for consumer goods companies (CPG). We help our clients’ businesses grow smarter, every day, through our holistic and proven digitalization and change management approach. Our Revenue Management suite supports CPGs towards value realization and profitable revenue growth by combining state-of-the-art technology, deep industry expertise, data management, and a proven approach to data and change management.

Position Overview:

The SVP of Marketing will lead the marketing function, driving strategic initiatives and operational execution. This role requires a hands-on leader who can join a team of practitioners at the leadership level, bringing a wealth of experience from a senior marketing execution role. The ideal candidate will be adept at website and content creation, enterprise-targeted account-based marketing, and lead generation. They will also be skilled in event leadership and driving leads, accustomed to working with a small budget, and capable of building an internal team without relying on agencies and consultants.

Key Responsibilities:

1. Leadership and Strategy:

• Lead the marketing function, developing and executing the overall marketing strategy.
• Collaborate with the leadership team to align marketing initiatives with business objectives.
• Provide strategic direction for all marketing activities, ensuring alignment with company goals.

2. Operational and Hands-On Execution:

• Be actively involved in the day-to-day marketing operations.
• Develop and manage the company’s website, ensuring it is optimized for lead generation and user experience.
• Create and manage high-quality content that drives engagement and supports lead generation efforts.

3. Account-Based Marketing (ABM):

• Develop and execute targeted ABM campaigns to drive enterprise-level lead generation.
• Utilize data and analytics to identify key accounts and tailor marketing efforts to their specific needs.

4. Event Leadership and Lead Generation:

• Plan and execute events that enhance the company’s brand and generate leads.
• Represent the company at industry events, conferences, and trade shows, driving engagement and lead generation.

5. Creative Budget Management:

• Develop and manage the marketing budget, ensuring efficient use of resources.
• Implement creative and cost-effective marketing strategies to maximize impact with a small budget.

6. Team Building and Management:

• Build and lead an internal marketing team, fostering a collaborative and high-performance culture.
• Mentor and develop team members, ensuring they have the skills and resources needed to succeed.
• Avoid reliance on external agencies and consultants, focusing on internal capabilities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with at least 1 years in a senior marketing execution role.
• Proven track record of leading and executing successful marketing strategies and campaigns.
• Hands-on experience with website management and content creation.
• Strong expertise in enterprise-targeted account-based marketing and lead generation.
• Demonstrated ability to lead events and drive leads through creative and effective strategies.
• Experience managing marketing budgets and delivering results with limited resources.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Fluency in English; proficiency in Italian is a plus.

Personal Attributes:

• Highly operational and hands-on approach.
• Creative thinker with a strategic mindset.
• Strong leadership and team-building skills.
• Results-oriented with a focus on achieving measurable outcomes.
• Adaptable and resourceful, with the ability to thrive in a small-budget environment.

XTEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.