Sales and Marketing Director - Sports Data

• Cutting-edge technology to track and analyze a wide range of sports
• Fast growing environment in a booming sector

About Our Client

Our client is a leading company specializing in the collection, analysis, and distribution of sports data.

The company provides advanced data services and solutions to help sports organizations, broadcasters, and media outlets optimize performance analysis, fan engagement, and content delivery.

The company leverages cutting-edge technology to track and analyze a wide range of sports, offering real-time statistics, player performance metrics, and other insights that enhance the overall experience for both professionals and fans.

With a focus on accuracy and timeliness, it ensures that its data services support decision-making for teams, coaches, analysts, and even sports betting platforms. The company's offerings also extend to data-driven solutions for event coverage, offering customized services for a variety of sports events, leagues, and competitions.

Whether it's providing detailed game statistics, in-depth player analysis, or automated content generation, the group plays a key role in transforming sports data into valuable insights for its clients and partners worldwide.

Job Description

Role Overview

We are looking for a professional profile with a bold commercial experience, who will manage the sales process by overseeing the entire funnel: lead generation, acquisition, retention, up-selling, cross-selling and post-sales. The identified figure will have to manage the sales team, personally contributing to commercial development and training the sales force. The ideal candidate will have a proven background in sports technology, media, or live event operations and bring a high level of business acumen, leadership, and cultural awareness.

Reporting to the Chief Revenue Officer (Co-Founder), he/she will:

• Plan the go to market strategy, through analysis of the competitive scenario, company's products and services;
• Identify new potential market opportunities and deliver a consistent prospecting activity;
• Build processes and acquire lead generation tools dedicated to new business;
• Visit customers, present the offer and close deals, personally or alongside the sales team;
• Manage the current customer base, perform retention actions and identify areas of up-selling and cross-selling, ensuring an excellent customer experience;
• Manage the marketing budget and team, with particular reference to CRM, communication activities, lead generation and events;
• Align with internal and external stakeholders (legal, finance, partners,...) to ensure perfect execution of the commercial strategy;
• Manage, train, motivate and grow the sales and marketing organizational structure;
• Participate and represent the company in all relevant events and trade fair;
• Report to the Board sales and margin results, compared with the agreed budget.

The Successful Applicant

Experience:

• 10+ years in Sales & Marketing, preferably within the sports technology, media, digital and live event management industries;
• Proven track record of commercial leadership in a multinational or fast-paced environment.

Skills & Competencies:

• Strong knowledge of digital media, live broadcasting, and event technologies;
• Exceptional leadership and interpersonal skills, with the ability to inspire and develop teams;
• Analytical mindset with a focus on process optimization and problem-solving.

Language Proficiency:

• Fluent in Italian and English, with the ability to work effectively in multicultural environments.

Travel Requirements:

• Willingness to travel as needed for events, client meetings, and site assessments.

What's on Offer

We offer a high visibility role within a leading context of a rapidly expanding market.