Robotics Strategic Marketing Manager

About The Company

Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure and connect.

About The Job

Strategic Marketing and Business Development Manager – Robotics Market

Analog Devices is one of the most innovative companies in the world. We are now growing our Robotics End Market Business Development team. The Robotics team develops leading intelligent edge solutions for Industrial and Collaborative Robots, End of Arm Tools, Mobile Robots (AMR/AGV), and emerging Humanoid and Drones leveraging the huge basket of ADI technologies: from IC, to sub-system solutions to artificial intelligence.

The Business Development team drives the growth of revenue and market share for the Robotic End Market Segment. The team develops rigorous market analysis, builds and deepens customer relationships, collaborates across ADI, and creates solutions to meet customers’ needs today and in the future. Ideal candidates, preferably with experience in Robotics companies or in the Robotics / End Effector / Industrial Vision ecosystem, possess strong analytical and technical aptitude, deep experience working with customers and sales, and collaborative abilities working across the organization. Further, a results-oriented mindset of continuous learning and a vision for future markets and technologies is essential.

Within the role of Business Development, team members engage in all levels of the business process from initial market analysis to winning business. The market analysis process involves research, connecting multiple data points, identifying trends, and comfort with financial analysis. Ideal candidates must then be capable of collaborating with the Applications and Marketing team to create the most effective Added Value for sales and customers. This results-minded individual also needs to recognize near and long-term technology trends and effectively communicate those trends within the team.

We are seeking candidates that are open-minded, have strong technical knowledge and a business mindset, and have interest in developing themselves and working with breakthrough innovation products.

The Role

• Market analysis to identify target growing markets, associated technical needs, disruptions, and inflection points
• Drive key customer engagement by presenting ADI Robotics Solutions
• Work with sales, customers, and partners to build relationships, identify requirements, and drive design wins and growth in the robotic ecosystem
• Initiation of new product and solution developments based on market needs
• Strong knowledge of Analog Devices’ product offering and future developments
• Understanding of our competitors’ market positions, technical benefits, and weak points
• Create and co-create media (videos, demos, technical seminars/webinars, and trade press articles) that promote awareness of our products. Make our differentiation and unique value clear in these media.
• Collaboration across ADI to drive near-term customer solutions and long-term technology solutions. Work with ADI Technology and Systems teams to shape our future products to deliver the largest value to the customer. Collect ideas and define new products with successful business projections.
• Develop international relationships with our Field Application Engineers, Sales Engineers, and distributors via key training material creation and delivery.
• Be open to continue learning every day. Developing system-level understanding in relevant application segments is crucial. Understand the customer system issues with a view to defining value-added solutions.

Several growth opportunities are lined up for you in this role: people management, regional management, end application management.

The Person

• 7-10 years of experience in business management and/or technical marketing experience (in robotics or robotics ecosystem or semiconductor preferred). Larger level of experience is appreciated
• Must have excellent and effective oral and written English communication skills
• Preferred good knowledge of Robotics applications, including fixed and mobile robots. Outdoor robotics and humanoids knowledge are considered a plus.
• Appreciated the ability to build business cases and calculate return on investment; define competitive assessments and track business opportunities
• Must be detail-oriented and able to work on multiple priorities and/or projects simultaneously
• Strong team player aiming to build a collaborative environment and interact inside and outside the organization. Critical thinking with a problem-solving approach
• A Bachelor’s or Master’s degree in Electrical Engineering, Business or Marketing
• The position requires global travel on a quarterly basis (up to 10%-20% of the time).

Contact: Maurizio.granato@analog.com

#LI-CC1

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

Job Req Type: Experienced

Required Travel: Yes, 10% of the time

Shift Type: 1st Shift/Days