Partner Marketing Programs Manager - FTC, EMEA Scale Partner Marketing

DESCRIPTION

We're seeking an experienced Partner Marketing Program Manager to drive strategic partner marketing initiatives across the EMEA region. This role will be instrumental in accelerating demand generation through partner activation and enabling scalable go-to-market strategies.

The role is a 14-month fixed term contract.

AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and expand in the cloud. Our team empowers every customer to grow by providing tailored service, unmatched technology, and unwavering support. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow.

Key job responsibilities

1. Design and execute partner marketing programs that drive demand generation and revenue growth across EMEA
2. Lead the Partner Prospecting League program, ensuring proper attribution and optimization of partner-led opportunities
3. Collaborate with Marketing Central and other GTM resources to develop and implement partner enablement materials and campaigns
4. Manage partner marketing budgets and track ROI of marketing investments
5. Create and maintain partner marketing playbooks, best practices, and success metrics
6. Drive partner activation through scalable initiatives
7. Monitor and report on key performance indicators (KPIs) for partner marketing programs
8. Enable partners through training sessions, workshops, and marketing collateral
9. Coordinate with regional teams to ensure alignment of partner marketing strategies

1. 5+ years of B2B marketing experience, with at least 3 years in partner/channel marketing and proven track record in developing and executing successful partner marketing programs
2. Strong understanding of demand generation principles and partner ecosystem dynamics
3. Experience with partner attribution models and marketing analytics
4. Excellent project management and stakeholder management skills
5. Strong communication and presentation skills in English (additional European languages a plus)

1. Experience with partner marketing automation tools and CRM systems
2. Knowledge of EMEA markets and regional marketing requirements
3. Understanding of cloud/technology industry partner ecosystems
4. Experience in managing marketing budgets and ROI tracking
5. Ability to work effectively in a matrix organization
6. Strong analytical and data interpretation skills
7. Bachelor's degree in Marketing, Business, or related field