Online Business Coordinator

Online Business Coordinator

Luogo: Provincia di Perugia Azienda: Brunello Cucinelli

We are seeking a dynamic and experienced Online Business Coordinator to join our team.

You will oversee day-to-day operations and drive growth on Marketplace & eConcession projects.

In addition, your role will encompass a 360° view of online business, involving in-depth analysis of direct eCommerce performance, crafting comprehensive action plans to influence assortments, online merchandising, user experience and website evolution.

Marketplace management

• Act as the primary point of contact for Marketplace & eConcession partners;
• monitor and analyse performance metrics, identify key trends and insights and prepare regular reports to track progress and measure success;
• provide actionable recommendations based on data-driven insights to optimize performance and drive sales growth;
• collaborate with cross-functional teams to ensure alignment and support for platforms initiatives, including marketing, merchandising and customer care;
• coordinate timely product catalog creation and content delivery to partners;
• in-season management ensuring products online availability, stock and pricelists accuracy;
• monitor shipping and fulfilment SLAs as well as partners’ operations and returns flows;
• liase with internal teams and external partners to streamline processes, resolve issues, and ensure seamless integration with overall ecommerce operations by maintaining a high level of service.

Online business overview

• Achieve sales and growth targets by suggesting strategies that will drive traffic and increase customer base and retention;
• cooperate with other departments (Digital Marketing, Buying, Content, CRM), to ensure the alignment of Direct eCom with the global strategy;
• define, implement and review of e-Commerce KPIs to identify the key drivers behind performance and plan actions;
• analysis of sales performance, trends, and web KPIs to optimize product assortment, shopping experience and online merchandising;
• evolve, improve, and build new customer services identifying operational KPIs to monitor the customer experience;
• keep up to date on eCommerce innovation and trends, monitoring brand distribution across digital platforms and competitors’ sites and assortments.

Profile:

• Bachelor or Master degree in Management, Statistic, Management Engineering or similar;
• 3-5 years of previous working experiences in B2C e-commerce field (luxury, fashion, multinational background is a strong plus);
• full proficiency of using Excel, Google Analytics (Universal & GA4), Tableau or similar data visualization tools. Knowledge of Contentsquare and Google Big Query is a plus;
• deep experience in managing digital properties (web marketing, online merchandising, user experience) with a proven track record of driving ROI and sales;
• exceptional planning and project management skills;
• ability to manage and coordinate external teams (3rd party service providers, web agencies) providing briefings, technical specs/requirements, monitoring implementation and tracking results of every project;
• fluent in Italian and English (both spoken and written), the knowledge of a third language is considered a plus.