Omnichannel Manager

Location: Milan (Relocation is required)

Job type: Permanent - Full Time

About the job:

As part of GTMC, the vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, including the development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.

Sanofi currently has the best and most robust pipeline of R&D and consequent new launches in our history. As a new phase of the Play-To-Win strategy, funding this pipeline and new launches is key to materializing the miracles of science to improve people's lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at a global level.

Main responsibilities:

1. Work with brand teams to translate Customer engagement plans into Omnichannel journeys.
2. Run omnichannel campaigns development & execution on relevant platforms, including management of content adaptation to channel requirements, in line with global standards, tools, and processes.
3. Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
4. Act as an omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.
5. Drive [BU] change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency.
6. Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
7. Transfer knowledge and insights gained from successful campaigns and best practices to [BU] commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.

About you:

Experience: Strong experience in Omnichannel, Customer Engagement, or Digital Marketing operations, with a focus on content mapping and campaign execution. Omnichannel experience and expertise, with existing omnichannel tools & projects proficiency (e.g., SFMC, Magnolia).

Soft and technical skills: Strategic analysis and planning, project management, proven impactful communication, presentation, and persuasion skills, and the ability to work cross-functionally. Good analytical skills; ability to prioritize; financial acumen; overachievement against set objectives; ability to take quality and agile decisions.

Languages: Excellent English language knowledge (written and verbal); basic Italian is a plus.

Why choose us?

Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and weeks’ gender-neutral parental leave.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.