Master Brand Manager

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 offices, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.

JOB MISSION
Are you ready to make a meaningful impact? We’re looking for passionate individuals eager to help grow our Global Marketing Haircare Department, while upholding our core values of beauty, ethics, and sustainability.

As our Master Brand Manager, you will contribute to nurture, evolve and protect the Master Brand by keeping it fresh, attractive, unique and original over time, consistently with the Davines Brand values themselves.

What You Will Do

Strategy

1. Key contributor to the Master Brand strategy and its deployment;
2. Key contributor to the execution of actions agreed during Master Brand Board by leading and coordinating the Creative, Communication and Sustainability Teams;
3. Contribute to steer and influence the evolution of the Master Brand by capturing the most significant trends and evolution of customer behaviour;
4. Owner of the Master Brand Manual, which is composed as follows:
5. Brand identity book;
6. Brand guidelines;
7. Social media guidelines;
8. Digital advertising guidelines;

Master Brand related content creation

1. To manage the key Master Brand tools:
2. Sustainable Beauty Manifesto;
3. Master Brand Manual;
4. Brand video;
5. Other possible brand tools.
6. Develops in synergy with Creative, Communication and Sustainability departments the creation of the Master Brand related content, also with reference to specific communication topic / initiatives (e.g. BCorp; Sustainability pillars; scientific communication, etc…)

Communication

1. Manages the key Master Brand communication campaigns lead by Marketing;
2. Manages in salon communication initiatives to "own the salon" (Master Brand in salon communication);
3. Takes care of the realization of other brand communication materials, coordinating the contribution of the Categories (salon presenter);
4. Coordinates in synergy with, and under Creative's Department guidance, the realization of retail concept and its execution, whether in department stores or in salons.

Education

1. Leads the Education about Master brand preparing adequate materials and taking part if/when needed to Sales Academy.

Who You Are

1. Fluent/Proficient in Italian and English;
2. Sound cultural background;
3. Passionate about research;
4. Brings a creative mindset and strong conceptual understanding;
5. High interpersonal skills and ability to work in a multifunctional team;
6. Clear and concise communication skills;
7. Strong and confident leadership;
8. Ability to represent the Brand and the Company towards the whole Davines Community (inside and outside the Organization);
9. Deep and intimate understanding of the Davines brand;
10. Excellent level of digital skills.

WHY YOU WILL LOVE WORKING WITH US

At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you’ll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.

EQUAL EMPLOYER OPPORTUNITY

At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, or any other factor unrelated to merit. We believe that a diverse team strengthens our ability to innovate and thrive.