Marketing Specialist

The purpose of this job is to lead and manage the marketing function for the Commercial team, including website management, social media, digital marketing campaigns, event participation, sponsorship management, and cross-functional collaboration, within the context of the Commercial Excellence team, reporting directly to the Head of Commercial Excellence and aligning with the company’s brand strategy and objectives, so that marketing initiatives effectively support B2B engagement, enhance brand visibility, optimise campaign performance, and contribute to the overall commercial success of TUI Musement.

We anticipate a high volume of applications, so we encourage you to apply as soon as possible, as we may close the advert at any time.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Write insightful, relevant articles to attract and inform our audience.
• Utilise content management systems (CMS) to update and maintain content of our Partners website.
• Analyze website traffic and track campaigns to optimize reach and effectiveness.
• Develop and implement content strategies for relevant B2B social media platforms (e.g. LinkedIn, etc).
• Manage paid advertising campaigns to target and engage B2B audiences effectively across multiple social media platforms.
• Define & deliver impactful B2B digital marketing campaigns leveraging on distribution tools like Salesforce Marketing Cloud or similar platform.
• Drive the successful organization of B2B team participation to key travel fairs & conferences including logistics, merchandising, stands, events with partners, etc.
• Manage B2B sponsorships & memberships.
• Assess events and sponsorships success & impact, to define future collaborations portfolio.
• Contribute to Company Brand strategy and coordinate B2B rollout.
• Collaborate with cross-functional teams on marketing initiatives and asset creation.
• Lead marketing function for Commercial team, reporting to Head of Commercial Excellence.
• Identify and develop key marketing operations processes to improve overall organizational efficiency and effectiveness.
• Manage B2B travel award submissions and provide strategic support to the Head of Commercial Excellence in the development of key partners‘ proposals and corporate presentations.

ABOUT YOU

• Exceptional writing, editing, and storytelling skills.
• Strong project management and cross-functional collaboration abilities.
• Excellent problem-solving and analytical skills.
• Ability in graphic design and / or visual content creation platforms.
• Exceptional knowledge of PowerPoint and Excel.
• Familiarity with content management systems (CMS) & CRM platforms would be considered as a plus.
• Previous experience in marketing, brand management, digital marketing, agency, or related field.
• Proven experience in content creation, digital marketing campaigns, social media strategy, audience analysis and knowledge of SEO best practices.
• Bachelor's degree in Marketing, Communications, Journalism, Business or related field.
• Fluent in English; knowledge of other European languages is a plus.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

ABOUT THE COMPANY

TUI AG, also known as TUI Group, is a German multinational travel and tourism company headquartered in Hanover, Germany.