Marketing & PR Coordinator

POSITION SUMMARY

At the Westin Excelsior Rome, we are looking for a Marketing & PR coordinator. Reporting to the DOSM, the Marketing coordinator contributes to the development and execution of marketing & communications strategies. The ideal candidate will have a comprehensive understanding of marketing functions, including communications, advertising, branding, digital, and social media.

Promote awareness of brand image internally and externally. Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps) for promotional events, property tours, and conferences. Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software. Make updates to property website. Respond to all daily general media inquiries or refer to an appropriate spokesperson. Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. Support media relations outreach efforts and other activities to bolster the property's reputation and image in the community. Coordinate on-property visits from media, including reservations, amenities, special requests, and dining. File and update press database, digital library, and press clippings.

Follow all company policies and procedures; ensure personal appearance is clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Read and visually verify information in a variety of formats. Perform other reasonable job duties as requested by Supervisors.

CRITICAL TASKS

Marketing

1. Promote awareness of brand image internally and externally.
2. Develop marketing materials for promotional events, property tours, and conferences.
3. Gather materials and assemble information packages (e.g., brochures, promotional materials, maps, price lists, or menus).
4. Collaborate with the Digital Field Marketing team to plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.
5. Coordinate the production of marketing materials, ensuring they are aligned with the brand guidelines and campaign objectives.
6. Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. Keep promotional materials ready by coordinating requirements according to Marriott Marketing guidelines and SOPs.
7. Assist in the creation of marketing content, including copywriting, graphics, and multimedia elements.
8. Collaborate with designers, writers, and other team members to develop compelling and engaging content.
9. Assist in maintaining and updating the hotel website, ensuring content is current and aligned with marketing goals.
10. Collaborate with web developers for site improvements and updates.

Public Relations & Social Media

1. Support the DOSM in the creation and implementation of social media post calendar and boosting post content online.
2. Monitor and update social media accounts, ensuring a consistent brand voice and engaging content.
3. Along with Digital Field Marketing, monitor social media performance, analyze metrics, and provide insights for continuous improvement.
4. Respond to all daily general media inquiries via email, phone, and/or written correspondence.
5. Refer requests for information from the media to an appropriate spokesperson or information source.
6. Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software.
7. Support activities and initiatives to bolster the property's reputation and image in the media and in the community.
8. Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.
9. Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.
10. Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.
11. File and update digital library and press clippings.
12. Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
13. File information and update press database, including list of all media contacts and media distribution lists (e.g., contact information, magazine circulation, and demographics).
14. Assist with on-site media relations for local events, including, but not limited to, grand openings/anniversaries, marketing/promotional events, and other press functions.

Policies and Procedures

1. Follow company and department policies and procedures.
2. Ensure uniform, nametags, and personal appearance are clean, hygienic, professional, and in compliance with company policies and procedures.
3. Protect the privacy and security of guests and coworkers.
4. Maintain confidentiality of proprietary materials and information.
5. Perform other reasonable job duties as requested by Supervisors.

Guest Relations

1. Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
2. Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
3. Address guests' service needs in a professional, positive, and timely manner.
4. Thank guests with genuine appreciation and provide a fond farewell.
5. Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.

Communication

1. Prepare and review written documents, including proofreading and editing written information to ensure accuracy and completeness.
2. Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
3. Speak to guests and co-workers using clear, appropriate, and professional language.
4. Talk with and listen to other employees to effectively exchange information.
5. Discuss work topics, activities, or problems with coworkers, supervisors, or managers discreetly and quietly, avoiding public areas of the property.

Working with Others

1. Develop and maintain positive and productive working relationships with other employees and departments.
2. Support all co-workers and treat them with dignity and respect.
3. Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
4. Partner with and assist others to promote an environment of teamwork and achieve common goals.

CRITICAL COMPETENCIES

Analytical Skills

1. Computer Skills
2. Learning

Interpersonal Skills

1. Interpersonal Skills
2. Diversity Relations
3. Customer Service Orientation
4. Team Work

Communications

1. Communication
2. Listening
3. Writing
4. Telephone Etiquette Skills
5. English Language Proficiency
6. Applied Reading
7. Electronic Communication

Personal Attributes

1. Dependability
2. Initiative
3. Stress Tolerance
4. Adaptability/Flexibility
5. Positive Demeanor
6. Presentation
7. Integrity
8. Innovation
9. Self Development

Organization

1. Planning and Organizing
2. Detail Orientation
3. Multi-Tasking
4. Time Management

Technical/Professional Skills

1. Strong digital marketing skills
2. Use of graphic programs (i.e. Photoshop, Adobe Acrobat Pro, InDesign)
3. MS Office
4. Copywriting skills for press releases and promotional marketing pieces

PREFERRED QUALIFICATIONS

Education: Bachelor's degree in Hospitality Marketing or related field area from accredited university or college. Supervisory Experience: No supervisory experience is required. License or Certification: None.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand's unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.