Marketing Operations Specialist

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Cloud Protection & Licensing - Today's businesses depend on the cloud, data and software in order to make decisive decisions. That's why the most respected brands and largest organizations in the world trust Thales to help them protect and secure access to their most sensitive information and software wherever it is created, shared or stored – from the cloud and data centers to devices and across networks. Our solutions enable organizations to move to the cloud securely, achieve compliance with confidence, and enable trust in digital and software services used by billions of consumers every day.

MISSIONS & RESPONSIBILITIES

1. Develop and map an understanding of the typical buying decision process and buyer’s journey map. Prioritize, define and research the appropriate Personas.
2. Contribute to the definition of differentiated and impactful Value Propositions (for targeted market or offer segments). Derive them for each of the identified key Personas.
3. Work with PLMs to articulate the value selling elements: core messaging components for an offering in support of the tangible differentiation.
4. Work with PLMs to map the relevant part of the BL’s product & services portfolio to the needs of the segment’s customers.
5. Contribute to the definition of the BL or Segment marketing action plan (for targeted accounts/countries), including:
   1. Well defined marketing objectives (serving the key business objectives) and action KPIs.
   2. Integrated Thales Value Propositions supported by thought leadership topics (e.g. cyber, digital…) and customer value based proof points.
   3. Major integrated campaigns and a consolidated marketing roadmap.
   4. Focused actions on installed base.
6. Contribute to effective content development in support of sales, with the support of communication and digital & content marketing.
7. Execute with Marketing & Communications the promotional activities as described by the BL or Segment marketing plan (digital or physical event organization and execution, digital campaign preparation and execution, website or digital seller presence, demonstrations…).
8. Contribute to the alignment and coordination with Sales, Segment Marketing and Country/Account Marketing Managers by:
   1. Presenting the BL or Segment marketing plan.
   2. Validating the sales enablement programs. Monitor for sales adoption.
   3. Presenting the marketing action/material to be customized by the Account Marketing Manager or Countries/Regions marketing.
9. Track and share campaign results and lessons learnt with all relevant stakeholders.
10. Look for all relevant best practices and innovations to adjust the BL or Segment Marketing Action Plan.

DECISIONS OWNED / KEY DELIVERABLES

1. BL or Segment marketing action plan.
2. Buyer’s journey map and key personas.
3. Manage the campaigns deliveries.
4. Ensure consistent “Brand Approach”.

KEY INTERACTIONS

1. BL Head of Strat & Mktg.
2. SAM / KAM, Sales Teams.
3. BL PLMs.
4. Segment Marketing.
5. Digital & Content Marketing, Communication.
6. Competitive & Market Intelligence.
7. Account Marketing.

SKILLS & EXPERIENCE REQUIRED

1. Ability to write a messaging map and a content brief, outlining all the requirements for content assets to be developed, aligned to targeted audience needs along the purchasing cycle.
2. Overall campaign management (targeting, building, launching & reporting).
3. Strong communications skills.
4. Creative, highly dynamic and autonomous.
5. Curiosity and method needed to build a deep understanding of the target market.

KPIs

1. Market or Value share on targeted segments.
2. Individual campaign success (based on campaign KPIs).

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries, our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!