Marketing Manager Italy (m/f/x)

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

For our office in Milan, we are looking for you as:

Marketing Manager Italy (m/f/x)

Your Responsibilities:

• Strategically implement Carhartt WIP’s global marketing vision within the regional market, ensuring brand alignment while adapting to local nuances and consumer behavior.
• Oversee, optimize, and execute B2B and B2C marketing initiatives, ensuring impactful activations that enhance brand equity and commercial success.
• Drive the creation and management of compelling, high-quality content for national social media channels.
• Strategically plan, coordinate, and oversee local projects, activations, and events to strengthen brand presence and engagement.
• Oversee product placement and seeding activities to amplify targeted brand visibility.
• Lead and manage the end-to-end production of photo and video shoots, ensuring brand aesthetics and storytelling are consistently maintained.
• Take full ownership of marketing budgets, ensuring efficient allocation of resources, cost control, and alignment with business objectives while maintaining close collaboration with the accounting department.
• Act as the brand’s eyes and ears on the ground.
• Ensure seamless communication, alignment, and execution of global and regional initiatives by serving as the primary liaison to the Carhartt WIP European marketing team.
• Deliver comprehensive reporting and performance analysis, translating data into insights to continuously refine and improve marketing strategies.

Your Profile:

• Excellent knowledge, deep connection, and understanding of fashion, music, skate, art, and subcultures.
• Experience in the field of marketing/communications.
• Relevant experience in similar managerial roles.
• Bachelor's Degree in marketing/management/communications or equivalents.
• Strategic thinker, able to align marketing strategies with business objectives.
• High level of self-organization, communication, multitasking, and improvisation.
• Strong interest in digital/social media and new technologies.
• Proficient in MS Office and Keynote.
• Fluency in Italian and English, with excellent verbal and written communication skills.