Marketing Manager

The Marketing Manager Italy develops and implements marketing and communication strategies to build awareness of Digital Realty brand in Italy, promote the data center campus in Roma or anywhere else we operate in the country, engage customers and partners and drive business growth in line with the company's strategic objectives.

He/She is responsible for defining and recommending to management the broad outlines of the marketing strategy to be followed, based on the needs and expectations of customers and the sales department, as well as the competition.

He/She participates in the overall strategy of Digital Realty's France-Italy-Greece sub-region.

Job Magnitude

Latitude:

• This position reports directly to the Marketing Director for the sub-region. He/She also collaborates closely with the Managing Director Italy.
• This position involves links and contacts with other functions, departments such as Global & Regional Marketing, Sales, Product, Finance, Customer Success, Operations, HR/Internal Comms and head office.
• External contacts are with customers, partners and suppliers.
• The person may eventually have a team of 1 or 2 people reporting to him/her.

Level of impact:

This position focuses on Italy’s Marketing strategy development and execution in line with the Global, Regional and sub-regional Marketing strategy.

Budget Management: Yes

Responsibilities and Duties

Marketing Planning and Execution

• Define the marketing strategy for Italy in collaboration with the sub-regional marketing Director.
• Develop and implement the marketing plan for the country, in line with sub-regional objectives and Global guidelines.
• Implement a 360° marketing strategy to personalize the customer relationship and homogenize brand messages across all channels and touch points, i.e.: website, SEO, SEA, emailing, Social Media, content marketing, influencer, white paper, webinars, podcasts, PR, events...
• Execute marketing campaigns through various channels in order to generate leads (MQLs) and develop Digital Realty's reputation and image in Italy using marketing tools and measure the ROI of those various initiatives.
• Act as the interface between head office and Digital Realty Italy on marketing issues.
• Develop, monitor and optimize the marketing budget.
• Develop CRM strategy in conjunction with head office (improve tools, optimize customer relationship management, build loyalty).
• Manage external service providers (press relations agency, translation agencies, etc.), and optimize costs.
• Develop partnerships to conquer new markets.
• Maintain/create a good relationship with customers and prospects.

Analysis & Reporting

• Understand customer needs and expectations: implement quantitative and qualitative marketing studies.
• Maintain a competitive watch on your market, and report back to senior management.
• Set up relevant key indicators and monitoring tables to analyze results (leads, market share, share of voice PR, suppliers of deliverables, etc.).
• Evaluate results and implement proactively corrective actions.
• Report regularly to senior management and head office.
• Work in close collaboration with the various department heads and make all information available to them (Leadership team, managers, project teams).

Marketing Communication

• Ensure Digital Realty Italy's reputation and visibility in the country.
• Ensure regular internal communication to inform Digital Realty Italy employees about marketing issues.

Event Management

• Organize, coordinate and run internal and external events in the country.

Systems Management

• Apply and enforce the rules of management systems: Information Security Management System, Integrated Management System (Quality, HSE).
• Report all security incidents and failures.
• Participate in the improvement of management systems and customer satisfaction.

Competencies

• Fluency in Italian and English (written, spoken)
• Good writing skills
• Fluency in standard office automation tools
• Familiarity with Salesforce (SFDC) and Marketo tools
• Good interpersonal and communication skills; speaks clearly and concisely, has a good ability to summarize and is comfortable to communicate with third parties and internal customers, including in English with management teams based in France and London.
• Acts independently and proactively, is able to take initiative
• Convincing
• Rigorous
• A keen eye for detail, and a real concern for action follow-up.
• Confidentiality / discretion

Qualification

• Master degree level, preferably in a related discipline (i.e: Master in Marketing; MBA…) or equivalent work experience.
• At least a proven 5 to 8 years' experience in Marketing roles within an international business, preferably a utility, data centers, IT, or telecommunications company.