Marketing Manager

Company Description

It's more than a job. It's a passion.

Doka is one of the world’s leading companies for developing, manufacturing and distributing formwork solutions for use in all fields of the construction sector. Doka is a company of the Umdasch Group which employs more than 9,000 people in 68 countries.

Job Description

Role Requirements

You'll develop and execute marketing strategies, create compelling content (digital & print), manage events, and optimize campaigns for maximum impact. Key responsibilities include:

• Strategy & Implementation: develop and manage annual marketing plan.
• Brand Building: strengthen Doka's brand in the market, working closely with HR on employer branding.
• Content Creation: produce engaging content for various channels (website, social, PR).
• Digital Management: oversee website, social media and online content.
• Event Coordination: plan and execute industry trade shows and customer events.
• Performance Analysis: track and optimize campaign effectiveness (GA, Adwords).
• Sales Support: develop sales collaterals.
• Budget Management: control and manage the marketing budget.

Qualifications

Qualifications, Knowledge and Experience

• Minimum five years of marketing experience with a focus on B2B markets
• Marketing or related degree preferred with knowledge of key marketing operations required
• Market knowledge of the construction industry is advantageous
• Strong strategic and commercial awareness beneficial, commercially minded
• Strong verbal, written and numerical skills
• Excellent communication and interpersonal skills at all levels
• High level of motivation and good team working skills
• Experience working with in-house or external agencies, publications, designers, printers and photographers
• Good level of IT literacy including MS Excel, PowerPoint, Word and Outlook
• Understanding of marketing software such as Adobe design packages, google analytics and email software beneficial

Additional Information

Doka Italia S.p.A., as an employer, is committed to ensuring equal opportunities and inclusion for all employees; all our hiring decisions are based solely on merit, job requirements, and business needs. If you are interested in this role or would like more information, please do not hesitate to contact us.