Marketing & Brand Strategy Director

Borgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry. Our growth is fueled by a passion for creativity and a relentless pursuit of excellence. We are looking for like-minded individuals to join us in our vibrant work environment.

Based in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull’Albero, and a holistic Spa; Saporium Firenze, a Michelin star restaurant in Florence; Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht; PN Homes Constructions, a construction company specialised in the refurbishment of historic properties in Italy and the UK; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.

We are looking for a creative and strategic Marketing & Brand Strategy Director who is passionate about lifestyle, fashion, and luxury. This individual will be responsible for creating storytelling and marketing strategies.

Main responsibilities:

• Lead the development of all marketing plans in collaboration with the owner.
• Create and develop unique storytelling to translate into strategic execution and achieve company goals.
• Ensure that the storytelling created is executed and aligned to the brand strategy and company vision.
• Coordinate with operation departments to always be updated in regard to anything worth sharing with the audience, and planned activities and events to create content accordingly.
• In collaboration with the owners, create a strong brand message and identity across all channels (events, newsletter, web pages and social media).
• Ensure the implementation of effective marketing strategies.
• Responsible for building and delivering marketing campaigns, ensuring key messages are consistently delivered.
• Analyse performances of marketing campaigns.
• Prepare and manage annual budget for the department.
• Set and monitor team’s objectives, priorities and goals.
• Actively participate in the recruitment and training activities of the marketing department in collaboration with the HR department.
• Conduct strategic marketing analysis and reporting.
• Develop and implement marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
• Manage PR activities, brief press and PR team about new products and ensure positive feedback.
• Oversee social media planning and execution.
• Collaborate with managers across all departments to create innovative marketing and branding strategies.
• Monitor, review and report on all marketing activities and results.
• Manage relationships and collaborations with agencies and external partners.
• Attend meetings, marketing events and conferences.
• Identify new business opportunities and new product introduction.
• Develop promotions with advertising team.
• Analyse market trends and competitors.

Candidate profile:

• Bachelor’s or Master’s degree in marketing or relevant field.
• At least 5 years’ work experience in the marketing field with at least 3 years in a management role.
• Previous experience in hospitality and lifestyle sector is mandatory.
• Fluent level of both spoken and written English is required; good level of both spoken and written Italian is preferable. Any additional language spoken is a plus.
• Experience and proof of running successful marketing campaigns.
• Exceptional managerial and leadership skills.
• Strategic and analytical thinking, and problem-solving abilities.
• Superior interpersonal, time management and organisational skills.
• Excellent communication and presentation skills.
• Deep knowledge of Web Analytics, CMS software, social media and Google Adwords.
• Comprehensive knowledge of business and brand management.

What we offer:

Dynamic work environment.

Work in an international and multicultural context.

Details of the offer:

Full time contract, permanent