JUNIOR PR AND SPECIAL PROJECTS SPECIALIST - INTERNSHIP

The BATA GROUP is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.

With more than 270 shops in Italy, Spain and Portugal, AW LAB is a laboratory of “urban sport style” trends that offers its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 70 countries. AW LAB proposes a wide collection of sneakers from the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories from leading sportswear brands and by two private clothing labels.

DESCRIPTION OF THE ROLE

The Junior PR and Special Projects Specialist will have the opportunity to support in leading the brand communications team, building strong relationships with the AW LAB audience, and improving the awareness and reputation of AW LAB.

The resource will support the team in formulating PR plans and strategies, managing media relations, enhancing the company’s Tone of Voice through various channels, writing PR copy, planning special events, and analyzing public opinion.

KEY CHALLENGES

1. Support in the organization and management of AW LAB's special events, both in-house and in collaboration with brand partners.
2. Involvement in the planning and implementation of events, corporate and product PR activities, and special collaborations.
3. Support in managing purchase orders for the Marketing department, ensuring the correct recording and tracking of expenses.
4. Support in coordinating promotional initiatives with AW LAB's main brand partners, assisting in partnership management and content creation for joint communications, events, and special projects.

CORE COMPETENCIES

1. Delivers consistently following department priorities and respecting deadlines.
2. Pursues quality in accomplishing tasks, paying attention to details and verifying information.
3. Relates well to all kinds of people, up, down, and sideways, inside and outside the organization.
4. Passionate about the Marketing field.
5. Good knowledge of Excel, PowerPoint, and Canva.

LANGUAGE PROFICIENCY

1. Italian
2. Good knowledge of English
3. Spanish

LOCATION

1. Limena (PD)
2. Possibility of working in Smart Working for part of the week after an initial on-site training period.