30 November 2024-23:59-GMT+01:00 Central European Time (Rome)
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Individual Giving – Product Lead
Remote
Short-Term, Regular Consultant (CST-2)
11 months
Head of International Individual Giving
The Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience.
Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 828 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments, and now investing in and growing private sector fundraising to reach more people.
WFP’s private sector strategy (2020 – 2025) has already dramatically increased income from individuals to help reach more people and get to Zero Hunger faster, using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.
Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different, with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change, and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team.
WFP currently has the fastest growing global individual fundraising programme. Our focus is a digital-first strategy, working through a centralized global team recruiting supporters primarily through digital channels (Meta, TikTok & Google) and building an outstanding supporter experience through a multi-channel loyalty programme that aims to deliver a best-in-class donor experience. The programme now recruits donors in English, French, German, Spanish and Arabic, with language capabilities also including Korean, and it delivers the supporter experience through email, SMS, WhatsApp, outbound telephone and social media in over 192 countries.
WFP’s Individual Giving Team is looking for a thoughtful, resourceful, and independent person to lead our dedicated Product Team within the Private Partnerships Division responsible for IT solutions. The successful candidate will be responsible for managing a team and lead the development and growth of the Individual Giving digital IT stack as an enabler to fundraising growth now and in the future from Individuals.
We are looking for this person to come in and initially assess the existing team resource, structure, and stack against the needs of the current programme requirements, making the necessary adjustments before the end of the current strategy period (2020-25). We want a future thinker - collaborating with peers in Supporter Acquisition and Supporter Experience to understand how best to deliver the technical solutions needed for future leaps in growth in income from individuals, associated with the 2026-2030 PSP Growth Strategy (currently under development) to ensure our IT tools, products and platforms grow with us and provide timely adaption in line with growth drivers.
A key requirement of this role is to align with the overall WFP-wide TEC strategy and roadmap, forming key relationships with the central TEC team, ensuring synergies and well-managed transparent stakeholder relationships.
This person does not need to be directly proficient with a specific tech tool or platform, however direct experience of Salesforce Cloud would be desirable. They need to be a strategic thinker and able to lead a team of experts that deliver best in class IT stack and solutions, in scope, in budget and within the desired time frame. In doing so they need to have an understanding of the functionality within a broad range of IT based tools, platforms and solutions and, how best to implement and resource them to meet the needs of the end user now and in the future to ultimately drive performance.
They will have extensive experience of working in IT based environments, ideally with CRMs, CRO, digital paid media, and/or e-commerce platforms. Alongside a have track record of project managing and delivering IT based solutions/stacks, managing associated budgets, and deploying resource that fully meet the needs of the requestor and end user.
The Product Lead's role is to be the custodian of the product vision and accountable for maximising the value your IT solution brings to Individual Giving and WFP. This is done by understanding business and end-user requirements (collaborating with PSP’s Supporter Acquisition and Supporter Experience teams) and prioritising features to be implemented.
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