FULL TIME CHIEF MARKETING OFFICER

AladdinB2B is looking for a CMO to set up their marketing department. We are looking for someone who fits the startup culture - we are a young, happy, and motivated masterminds team. We are looking for a qualified & trusted Co-Founder & CMO to join us and take care of the marketing, PR, and the Aladdin brand.

The CMO shall form a mastermind alliance with the CEO and be the second senior director who guides the business strategically.

Responsibilities :

• Responsible for Aladdin Partnership Program, by appointing, onboarding, and training agencies, resellers, and event service providers to sell Aladdin Technology.
• Planning, implementation, managing, and running of all the marketing activities of the company, including business planning, budgeting, forecasting, and negotiations.
• Strengthen the internal controls and build the marketing strategy, including development & monitoring marketing reporting.
• Assist the company in getting ready for future market expansion and strategy.
• Maintain investor relations, client, and partnership compliance.
• Manage and lead business development: Marketing and PR teams.
• Provide leadership, direction, and strategy for the Marketing, Customer Service, and PR teams.
• Should have worked with technology startups before and helped them innovate with the latest marketing strategies.
• Provide strategic recommendations to the CEO and members of the executive management team on scaling the company through different stages of business expansion and development.
• The CMO's main responsibility is to take care of the marketing & branding including the following main responsibilities:
• Product / market fit: Aladdin's initial market is exhibitions, but the future is to be a leading provider of B2B trade technology that can be provided to any event or company. The CMO shall help develop product market fit for future offerings.
• Demand Generation: by using the right story, with inbound and outbound marketing channels. Have a clear understanding of Customer Acquisition Cost, how to calculate Customer Lifetime Value, and how the sales cycle can be shortened using content marketing or other funnel optimization strategies.
• Test and optimize demand channels: CMO should test on a small scale different marketing channels then expand or shut it down if it doesn't work.
• Branding Aladdin as the new agile technology that revolutionized how B2B trade is done, combining the power of real business network & technology.
• Building a marketing and Customer Success team.
• Other Responsibilities: Helping the CEO with fundraising, testing & evaluating the product.

Job Location :

Ideally located in Dubai, however, remote CMO applications are acceptable. The candidate must hold a passport allowing him / her to travel to the US, EU, UK, and Canada (where our main investors & clients are).

Key Attributes :

• Market maker: A CMO works closely with the other co-founders to craft and communicate the company's vision and then transform that vision into a long-term strategy for pioneering new markets and opportunities.
• Leading from the front: A CMO must be able to see and clearly communicate the company vision and the marketing strategy and ensure the right goals are defined and met.
• Business acumen: As a business leader first, a CMO must regularly measure and analyze productivity and effectiveness, form strategic product road maps, create market positioning and competitive advantages, and determine budget trade-offs with a goal of continually improving and developing sustainable results.
• Data-driven / metrics-driven: The right CMO creates a culture of accountability by setting the right metrics and tying company performance, compensation, and promotions to tangible results.
• Wise arbiter: The best CMOs understand and embrace the differences between marketing and sales, while at the same time establishing processes to ensure their coordination during the full revenue cycle to ensure the greatest revenue growth possible.
• Results-oriented: A CMO assumes a long-term, integrated perspective while also striving to drive quarterly enough leads to achieve the company desired growth. Takes accountability for both short-term success and longer-term strategy.