Social Media & Content Specialist - Italy

About the Team
The Kitchen is Kraft Heinz’ In-House Culture First, Co-Creative agency. We use culture to connect our brands with our audience, fast.

What makes us different? The way we work. We are a team of creatives, strategists and makers working alongside the Kraft Heinz marketing team to deliver breakthrough creative ideas that solve business problems, at the speed of culture.

Job Overview:

We are seeking a creative and culturally connected Social Media and Content Specialist to join our In-House Agency, reporting to the Creative & Culture Hub Lead in our Milan Hub. You will be responsible for connecting some of the world’s most iconic brands with Gen Z and growth audiences through culturally relevant and creatively impactful content across our social media platforms.

You will embed yourself within your partner brand teams, learning the Kraft Heinz brands inside out, constantly thinking of ways to connect them to our target audience through relevant and engaging culture-first content, delivered through our social media channels and beyond.

You will constantly have your eye on the next big thing in internet and social media culture, identifying emerging cultural trends and leading the charge for the creation of culturally relevant content, either on your own or in partnership with our network of content creators and producers.

You will connect with the strategy community to ensure all the content we produce delivers against marketing and brand objectives and playbooks.

You will take ownership of the planning and execution across our content work streams, delivering plans that are on strategy and on trend, and executed through the day-to-day management of our social media channels.

You are the go-to person when it comes to anything social, culture, and content, bringing the latest opportunities, trends, and ideas to your brand team counterparts.

Qualifications & Experience

Knowledge of creating, shooting, and editing content; someone who is comfortable in front of the camera as well as behind it is preferred!

Experience using generative AI tools in the content creation process would be great.

Ability to create memes and design assets using design software of choice.

Comfortable giving creative direction to content creators and production partners.

Experience managing and engaging with a social community for a large brand or successful personal account.

Italian native speaker, English fluent.

What We Offer:

• The chance to work on some of Europe’s and the UK’s most iconic food brands and make a real cultural impact.
• A dynamic, fast-paced, and collaborative in-house agency environment where bold ideas and creative risks are celebrated.
• An ambitious employer; we only want the best for our people!
• Trainings and coaching to help develop your skills and behaviors.
• A career track like only a few other companies can match.
• Flexible and hybrid working approach (3 from the office or with customers / 2 from home).
• Competitive benefits package to support mental, physical, financial, and social well-being.
• A competitive salary and excellent bonus structure.
• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!

Location(s): Milano

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.