CRM SPECIALIST

Bulgari Italia SPA within itsJWA (Jewelry, Watches, Accessories) Marketing department based in Romeis looking for a CRM Marketing Specialist Italy & Turkey, reporting to theRetail Marketing & CRM Manager.

The candidate, a passionate and motivated team player, will support the team to ensure a tailored customer-centric omnichannel approach, recruit new clients and develop loyalty.

The ideal candidate will have a strong analytical background, knowledge in CRM systems, and the ability to collaborate effectively with cross-functional teams.

Main Activities

• Spread the CRM culture among all Bulgari stores putting customers first in each and every activity planned and launched.
• Define CRM strategy and KPIs. Ensure the full implementation of clienteling plans coordinating stores.
• Conduct weekly and monthly analyses and share reports to constantly monitor results for strategy adjustment and evolution.
• Assists the Store Manager (all Stores in Italy and Turkey) in achieving the CRM KPIs coaching the sales team on clienteling and follow up techniques.
• Provide guidelines, training, and full support to store key-users in the day-by-day operations.
• Develop the local CRM communication campaigns.
• Develop the gifting strategy in collaboration with the Central Team.
• Help the team to deep dive in client profile, behavior, and preferences to personalize the Brand Experience.
• Support the Retail Event Team in developing the strategy to target clients, define the ROI and with the post event analysis.

Qualifications / Professional Capabilities

• Bachelor’s degree in business administration, Marketing, or a related field
• Minimum 2 years of experience in a similar position within international environment of customer-oriented companies – experience abroad will be considered a plus.
• Strong analytics, problem-solving, and critical-thinking skills.
• Ability to communicate results/customers’ insight at all business levels facilitating action plans definition.
• Distinctive relational skills
• Fluency in Italian and English (other languages are a plus)
• Knowledge of Salesforce and PowerBi is a plus.

Personal Competencies

• Customer Orientation
• Planning & Organization
• Attention to Detail
• Business Awareness
• Innovation
• Flexibility