Local Marketing Manager (IT)

Our company:
STERRY Limited is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $25M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.

EU - Italy: Marketing Manager

About the role:
STERRY Limited is looking for a Marketing Manager focusing on Europe (particularly Germany, France, Spain, and Italy) in a remote setup. Several key qualifications and skills are essential to ensure success in managing diverse markets and working across various cultures.

Qualifications:

• Educational Background:
• Bachelor’s degree (or equivalent) in Marketing, Business Administration, Communications, or a related field
• A Master's degree (optional) in International Marketing, Digital Marketing, or Business Administration could be an advantage
• Experience:
• Proven experience in marketing management, particularly in a digital marketing agency environment
• Experience in international markets or with clients in Germany, France, Spain, Italy, or Europe. Understanding cultural nuances is crucial
• Experience working in a remote or distributed team is highly desirable
• Track record of campaign success in various marketing channels (social media, SEO, PPC, email, content marketing, etc.) within the European context
• Project management experience managing multi-channel, multi-market campaigns simultaneously
• Language Skills:
• Fluency in English is essential as it’s the global business language
• Fluency or advanced proficiency in German, French, Spanish, or Italian is highly advantageous (depending on the region the agency focuses on)
• Understanding the local marketing and consumer trends in these countries will be a significant plus
• Technical & Digital Marketing Skills:
• Digital Marketing Expertise: Proficiency with digital marketing strategies and tools like SEO, SEM (Google Ads), content marketing, social media, affiliate marketing, and influencer marketing
• Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp, etc.)
• Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Tableau, etc.) to track KPIs, manage data, and optimize campaigns
• Content creation and strategy, including understanding of the types of content that perform well across different European markets
• Cultural Understanding:
• Deep understanding of local consumer behavior in the target countries (Germany, France, Spain, Italy) and the ability to tailor strategies to each market's unique culture
• Sensitivity to local regulations around data protection (e.g., GDPR) and advertising standards in each country
• Ability to localize marketing campaigns in terms of language, imagery, tone, and channel selection for specific European countries
• Leadership & Communication Skills:
• Excellent communication skills (verbal and written) to collaborate effectively with clients, internal teams, and external partners
• Leadership qualities to manage, inspire, and mentor remote teams
• Ability to coordinate cross-functional teams (design, content, development, sales) in a remote environment
• Strategy & Analytical Skills:
• Strategic thinking: Ability to design and implement effective marketing strategies that align with business goals and objectives
• Strong analytical mindset to interpret data and adjust campaigns for optimal performance
• Experience in budget management, ensuring the optimal allocation of resources across markets and campaigns
• Adaptability & Flexibility:
• Ability to work across different time zones, adapting to the needs of teams and clients in multiple regions
• Comfort with ambiguity and the ability to pivot strategies as needed in a dynamic, remote working environment
• Client Relationship Management:
• Strong ability to build and manage client relationships, ensuring client satisfaction and retention
• Experience in client presentations and reporting results in a clear, concise manner
• Proactive in client communications, providing strategic recommendations based on market trends and campaign performance
• Tools and Platforms Proficiency:
• Experience using remote collaboration tools (e.g., Slack, Zoom, Trello, Asana, etc.)
• Familiarity with CRM platforms (Salesforce, Pipedrive) to track client communications and sales activities
• Knowledge of ad management platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) for campaign execution
• Professional Certifications (Optional, but can add value):
• Google Ads and Google Analytics Certification
• HubSpot Inbound Marketing or Content Marketing Certification
• Facebook Blueprint Certification (for social media marketing)
• PPC or SEO certifications (e.g., from SEMrush or Moz)
• Soft Skills:
• Problem-solving skills to address challenges creatively
• Time management and self-discipline to work efficiently in a remote environment
• A proactive, entrepreneurial mindset that embraces new opportunities and challenges in the dynamic marketing landscape