EARNED MEDIA DIRECTOR

In a nutshell:

Ready to orchestrate brand fame? Our brands De’Longhi, Kenwood and Braun are global icons. They are multi-billion euro brands operating in categories with massive potential, both from a revenue growth and cultural currency perspective.

As our Earned Media Director, you'll be the conductor of our social media universe, channeling our brand voice into a global conversation. You will unleash the power of social content, influencers and creators, and social commerce, turning clicks into conversations and fans into advocates. If you're passionate about creating buzz, driving trends, and building brand love, this is your stage!

What awaits you:

• You'll be at the forefront of social media innovation, shaping the future of our brands.
• You'll work with a passionate and creative team, turning ideas into viral moments.
• You'll have the opportunity to make a real commercial impact, especially linking affiliation and social commerce.
• You will be given the ability to take risks, and be creative.
• We want you to have fun.
• A multicultural environment with an Italian heart.
• A place where new ideas can be fueled with passion and performance.

At De’Longhi we are Every Day Makers, where every action, every idea, every person makes a difference.

If you have:

• Leadership that inspires: A proven ability to drive strategic initiatives and collaborate effectively across global teams.
• A start-up mindset: The ability to evolve a team, build the right relationships with markets and secure early wins.
• Communication that captivates: Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively to internal and external stakeholders.
• Strategic Thinking: A knack for developing and executing long-term strategies that align with the company’s vision and objectives.
• Creative firepower: The ability to deploy social media legs of integrated campaigns, collaborating with our creative and comms teams.
• Analytical Skills: Good proficiency in data analysis, transforming insights into driving decision-making actions for social media performance.
• Flexibility and cultural intelligence: A deep understanding of multinational dynamics, cultural nuances and market needs.
• Curiosity & Continuous Learning: Strong interest in staying updated with industry trends, social media innovations, and evolving digital marketing practices, with a commitment to lifelong learning and personal development.

Then, become a key player in our story. Apply now and help us amplify our brand's voice! Let's make some noise!

Your responsibilities:

Glo-cal Buzz Builder (Integrated Online Strategy Development):

• Craft and execute electrifying social media and PR programs that ignite brand fame across markets.
• Think globally, act locally – be the architect of our brand's social presence worldwide, working with the resources and capabilities both at HQ and market level.
• Lead the social media leg of integrated campaigns, collaborating with creative and comms teams.
• Serve as the social media expert for large scale campaigns.
• Work closely with creative and comms teams to refine and elevate an inspiring brand tone of voice for De'Longhi, Braun and Kenwood.

Influencer program leader:

• Maximise the impact of influencers, not just as creators but as publishers.
• Work closely with the Head of Paid Media to maximise reach and engagement of creator content.

Affiliation program leader:

• Launch and scale a global affiliation program, driving the affiliate network.
• Collaborate with the e-commerce team and markets to optimise the commercial value of affiliates.
• Establish an affiliate hub that will recruit, train and provide tools for affiliates across categories.

Social commerce champion:

• Ensure shoppability via social media programs.
• Set up and scale up social commerce programs across platforms with measurable impact across top 3 KPIs, in partnership with e-commerce and market teams.

Insight and analytics:

• Feed social media insights and trends into our innovation and comms teams, keeping us ahead of the curve.
• Work with the paid media team to analyze the impact of paid and earned media, turning data into actionable insights.

Market Mentor:

• Lead market capability building in all things social.
• Influence and lead global social activations, with a laser focus on brand-building metrics.
• Build and deploy exciting PR partnerships, collaborating with creative and product marketing teams.
• Create unique and exciting brand partnerships.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related fields.
• 15+ years of experience (at least 3-5 in similar role) with a proven track record of successfully integrating social media and earned media.
• Solid understanding of digital marketing best practices, brand positioning, and community management.
• Strong understanding of media relations, PR strategies, influencer marketing, and social media management tools.
• A strong understanding of the commercial objectives and an appreciation of how earned media can drive commercial success.
• Proven experience in scaling up affiliate marketing and in setting up social commerce.
• Expertise in managing social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.) and earned media strategies (PR campaigns, influencer partnerships etc).
• Experience in managing global earned media campaigns.
• Background in consumer goods, lifestyle, or tech industries where social media and earned media are crucial to brand strategy.
• Knowledge of emerging and innovative social media trends.
• Good proficiency in English.

Nice to have:

• Work experience gained in both a social media agency and a structured corporate environment, providing a well-rounded understanding of both work dynamics.
• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A dynamic and innovative environment.
• A chance to shape the success of a leading global brand.