(Senior) Sales Operations Manager ( m/f/d)

About Regiondo

We are Regiondo: a dynamic, fast-growing company. While we are headquartered in Munich, we feel like a European company with offices in France, Italy, and Romania and teams in several more countries. Just like our customers: tour and activity providers from all over Europe.

With our innovative software solution and together with our partners Checkfront and Rezdy, we digitize their business and help them sell more: both through their own website and through external portals.

Our Mission

Regiondo will be the most loved and used booking solution for leisure operators in Europe! And that is exactly why we are looking for you!

• Be a trusted guide
• Shape the future
• Be proud of the journey

About The Role

As a Senior Sales Operations Manager, you will be instrumental in driving our sales team's success by optimizing our lead management processes. You will play a pivotal role in nurturing leads, improving conversion rates, and enhancing overall sales productivity.

Key Responsibilities:

Lead Generation and Capture:

• Collaborate with the marketing team to ensure a seamless transfer of leads generated through various channels.
• Implement and manage lead capture tools and forms to effectively collect lead information.

Lead Qualification and Scoring:

• Develop and maintain lead scoring models to prioritize leads based on their potential value.
• Use data enrichment tools to supplement lead information and improve qualification accuracy.

Lead Assignment and Routing:

• Create and manage lead assignment rules to ensure leads are distributed to the most appropriate sales representatives.
• Assist in defining and managing sales territories to optimize lead distribution.
• Ensure that both inbound and outbound leads are efficiently managed within the funnel, ensuring no lead is overlooked.

Lead Nurturing and Engagement:

• Develop and implement personalized lead nurturing campaigns to engage and qualify leads.
• Utilize marketing automation tools to automate lead nurturing processes, ensuring consistent follow-up and engagement.
• Plan and execute seasonal and category-specific lead campaigns in collaboration with the marketing team, aligning efforts with sales objectives.

Sales Support and Enablement:

• Support sales executives with HubSpot automation, ensuring they have the tools and resources they need to succeed.
• Manage and optimize the knowledge base, sales playbook, and collateral to enhance the sales team’s efficiency.
• Regularly reshuffle and refine lead assignment and workflows to adapt to changing sales strategies and goals.

Lead Performance Tracking:

• Monitor lead progression through the sales funnel to identify bottlenecks and areas for improvement.
• Analyze lead conversion rates, pipeline velocity, and other key metrics to provide insights to sales leadership.
• Ensure thorough tracking of lead journeys, providing comprehensive visibility into both individual and overall lead performance.

Qualifications And Skills:

• 3+ years of experience in sales operations or a similar role within a B2B SaaS company.
• Proven expertise in lead management processes and best practices.
• Strong analytical skills and ability to interpret data to drive business decisions.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Fluent in English, with exceptional verbal and written communication skills.
• Demonstrated ability to manage multiple projects and prioritize tasks effectively.
• A passion for sales and a drive to continuously improve processes and outcomes.

Holding a bachelor’s degree in Business Administration, Sales, Marketing, or a related field is preferred, but your practical experience and skill set are what will truly set you apart.

Perks And Benefits:

• A constructive environment with room to learn, excel, and impact.
• Remote Working and Team building events.
• Professional development allowance and EAP Program.
• Half-day Fridays during the summer.
• Work from anywhere policy.