Director of Marketing and Communication

General Information

Country/Region: Italy

Province/City: Rome

Location: Rosewood Rome

Department: Sales & Marketing

Job Type: Full-time Permanent

Job Description

Job summary: The Director of Marketing and Communication will be responsible for spearheading strategic direction, initiatives, planning, coordination and management of the hotel’s integrated marketing, public relations and communications. The person in charge will create and communicate the hotel’s messages and ensure overall continuity of hotel brand consistency.

Comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace and the public and facilitate internal and external communications and all hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

Education and Experience: Bachelor Degree or Degree in Hospitality Management, Marketing or Business Administration or related major with 5 years experience in the luxury hotel communications or related professional area.

Key Activities:

1. Ensure articulation of the hotel’s desired image and position, assure consistent communication of image and position throughout the hotel, and assure communication of image and position to all constituencies, both internal and external.
2. Coordinate media interest in the hotel and ensure regular contact with target media and appropriate response to media requests.
3. Act as the hotel’s representative with the media.
4. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives.
5. Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
6. Keep informed of developments in the fields of marketing, communications and public relations, and the specific business of the hotel and use this information to help the hotel operate with initiative and innovation.
7. Ensure that the hotel regularly conducts relevant market research and coordinate and oversee this activity and to monitor trends.
8. Help make sure that the hotel’s philosophy, mission and vision are pertinent and practiced throughout the hotel.
9. Oversee budgeted and review Cost planner consistently.

Key Strategies and Duties:

1. Comply and adhere to the Rosewood company policies.
2. Take on other tasks in addition to the ones stated, in a reasonable framework.
3. Always be a “brand ambassador” and ensure brand integrity and clarity are always maintained.
4. Model the Rosewood company’s culture, vision, mission and core values.
5. To assist in the formation of the annual department budget, and to monitor it throughout the year, reporting reasons for all variances of actual versus budget and recommending and implementing appropriate actions.
6. Ensure an efficient and well organized department, ensuring all associates are well trained and highly motivated.
7. To maintain accurate departmental records with respect to employee and training issues, associate development issues and departmental communication issues.
8. To create and update full operating manuals with respect to responsibilities of each position and minimum standards to be achieved and to ensure their effective utilization.
9. Consistently meet the expectations and requirements of internal and external guests.
10. Obtain first-hand guest information and use it for improvements in products and services.
11. Acts with guests in mind; establishes and maintains effective relationships with guests and gains their trust and respect.
12. Maintain effective communication within the department and ensure that the department manager is kept well informed of any problems/queries that have arisen.
13. To liaise with other departments to ensure good communication and offer support.
14. To conduct selection interviews alongside the Talent and Culture Team for potential new associates as and when required.
15. To carry out job chats, performance appraisals and reviews for all relevant associates on a regular basis ensuring that the hotel’s succession planning is upheld.
16. To be responsible for the welfare and motivation of associates making use of the information obtained through the annual associate Surveys, appraisals and frequent job chats.

About Us

Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL) overlooking the iconic Via Veneto, Rosewood Rome will encompass three historic buildings, each of which were originally built in the early 1900s. The crown jewel of the project will be the reimagination of the former BNL headquarters, the main unit of the development that was initially designed by renowned Italian architect and urban planner Marcello Piacentini. The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita, with elegant interiors that blend timeless style with contemporary comforts.

Upon completion, Rosewood Rome will offer 157 accommodations, including 44 suites. Home to three dining outlets, including a contemporary Italian bistro, a lobby bar and café and a rooftop bar with a terrace with sweeping views of the city, the hotel will serve as a luxurious escape for locals and visitors alike.