E-mail & CRM Campaigns Manager (SFMC)

Technogym is looking for an experienced and passionate SFMC E-mail & CRM Campaign Specialist to add value in the CRM team for continuous evolvement of the consumer experience and drive a better CLTV. We’re looking for an amazing Senior Specialist, Email & CRM Campaigns to fill this role that will work together with the CRM team to develop, execute and optimize a range of marketing campaigns and strategic journey/trigger campaigns to drive revenue while providing a personalized user experience.

This includes accelerating the execution of email and CRM campaigns to increase Technogym brand awareness & experience, increase conversions and grow and maintain our CRM/conversion/retention marketing efforts through our CRM ecosystem applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push, etc. campaigns. You are a CRM marketing professional (especially with email) and a "can do" attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and departments across the organization, including marketing, E-Commerce, IT, sales, product, etc.

• Use CRM and CDP platforms to create, test and deploy marketing e-mail campaigns, landing pages, SMS, push, etc. to drive conversions purchase (B2C & B2B).
• Code emails and handle campaign builds, image resizing and manipulation, content matrices, and strategy, independently to a large extent.
• Designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth.
• You will be coding highly dynamic mobile-first emails using scripting languages such as AMPscript (Marketing Cloud).
• Development and maintenance of marketing automation workflows (B2B & B2C) through CRM & CDP platforms, together with third party ones (e.g.: Zapier, GoToWebinar, Question Pro, etc).
• Design and implementation of customer journey through CDP & Journey Builder (Marketing Cloud).
• Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict.
• Build and continually improve processes for campaign assets/copy from internal stakeholders.
• Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
• Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
• Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies.
• Create data-driven email ad hoc campaigns and templates.
• Code emails from scratch using Figma.
• Share CRM and business insights with other team members and internal stakeholders.

• 5+ years professional CRM/marketing experience.
• 5+ years with enterprise email systems such as Salesforce Marketing Cloud is mandatory.
• Excellent knowledge of Salesforce Marketing Cloud, AMPscript (Marketing Cloud) and proven work experience.
• Email coding HTML/CSS with an eye for exact replication of designs, including optimization through Litmus and Marketing Cloud.
• Ability to measure the performances of email/CRM campaigns.
• Email channel subject matter expertise, best practices.
• Work with the team in optimizing audience/trigger/selection criteria for effective marketing automation.
• Creative/design experience to identify issues with creative continuity and handle asset versioning.
• SFMC: operations & product expertise (i.e. email platform, DEs, APIs, Journey Builder, Content Builder, etc.).
• Setup of new or modifications to existing programs and campaigns; Break/fix of existing programs.
• Bachelor’s degree or equivalent.
• 3+ years hands-on coding/developing HTML, CSS and responsive/adaptive/fluid designs.
• 2+ years hands-on coding/developing dynamic template using AMPscript in Marketing Cloud modules.
• Strong background in developing media queries and mobile-specific coding.
• Working knowledge of Figma (Adobe Photoshop and/or Adobe XD and/or Sketch are a plus).
• Ability to write complex functionality in a scripting language such as AMPscript.
• Experience with email platform limitations and how to implement workarounds.
• Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws.
• Knowledge of CAN-SPAM and email compliance.
• Strong organizational, time-management, and problem-solving skills.
• Ability and willingness to learn and work within a constantly changing environment with shifting priorities.
• Collaboration with team members; proven ability to meet deadlines with effectiveness, accuracy, and efficiency.
• Proven experience in A/B and multivariate test design, execution, and analysis.
• Good interpersonal skills that build trust, resulting in effective working relationships across the company.
• Proactive, self-starter who is excited to learn about and implement new types of marketing programs.