Director of Sales - Franchise

Director of Sales - Franchise

Job Requirements

Chia Laguna Resort with 424 rooms is a world-class resort that provides rich, authentic experiences for avid travelers who seek to feel loved, cherished and indulged in a genuine Italian lifestyle, among gold sands and crystal water.

The resort is located in the southern part of Sardinia, and it is one of the most sought-after holiday destinations in Europe. Chia Laguna includes 3 different properties: the luxury property Conrad Chia Laguna Sardinia, 107 keys, Baia di Chia Resort by Curio Collection, 77 keys and Hotel Village, 240 keys, with a conference center with 8 meeting rooms for up to 900 delegates.

This position will be focused on Conrad Chia Laguna Sardinia and Baia di Chia Resort by Curio Collection.

The Director of Sales directs and oversees leisure pro-active and re-active sales activities leading the sales and C&E teams on property. There will be also required a full working synergy with sales representative teams, as well as Corporate IHC sales, marketing, and revenue teams. His/her main objective will be maximizing room nights, ADR and total revenue in all properties, through consolidation of the existing markets, penetrating the new ones and constant seek for new business opportunities.

He/She should be extremely organized, able to set high standards, incredibly motivated to overachieve performance and to lead and inspire his/her team. Very well structured, results oriented with excellent analytical and computer skills.

Excellent knowledge and outstanding track record of incremental success related to luxury leisure trade and MICE sales; candidates with experience in entertainment segment are also welcome to apply.

Must have at least 5 years of experience with an international hospitality brand, minimum 8 years of pro-active leisure and/or MICE. Must have a minimum of 3 years in management of sales team within hospitality industry.

This position will be based at Chia Laguna Resort, Sardinia, Italy. Direct reporting hierarchically to the GM and functionally to Group Director of Sales & Marketing.

Work Experience

People Leadership Skills

• Build a positive environment among the assigned sales team and colleagues.
• Conduct performance evaluation and assessments within assigned team.
• Coach, train, guide the team in the performance of their duties as to specific position responsibilities, sales techniques, reporting procedures etc.
• Recruit new team members, where needed.

Sales Activities

• Develop and implement the Annual Sales Budget for the property, including key account plans, soliciting and servicing selected accounts.
• Participate in designated trade, service and community associations and clubs.
• Represent CLR on sales calls, workshops and trade shows on the assigned segments and markets.
• Monitor, identify and report current and future business trends to ensure profitable sales in periods of low and high demand.
• Provide immediate sales assistance for all critical situations of key accounts, to maintain an active account load and to act as the sales leader of the assigned segment.
• Monitor competitive hotels to ensure continual market share improvement.
• Analyze and report sales results.
• Pro-actively plan (for him/herself and the team) and execute weekly sales appointments, trips, sales promotion, and follow ups, BBOBs to achieve and exceed the revenue targets.
• Constantly and timely update CRM software with sales calls, account information, tasks, projects etc.
• Accurately identify the level of influence and decision-making power of contacts in the customer organization and use these to secure business.
• Support the reservation department with the conversion of new and repeat enquiries, while making sure this is executed within all assigned commercial team.
• Review customer base to determine new opportunities for account penetration.
• Contribute ideas to improve the products and services offered.
• Capitalize and leverage upon brand’s sales and marketing programs, resources and international sales offices to maximize impact of the brand’s system.
• Strategically plan for the seasonality factor, by targeting a wide scope of market segments suitable in providing a steady revenue stream during shoulder and low season periods, with the overall aim of maximizing business demand.

Internal Communication

• Maintain a cooperative working relationship with other departments particularly those with mutual guest contact.
• Make sure that the Brand standards are met at all levels and adjust where needed.
• Participate in meetings when required sharing key information on sales activities, special bookings, business forecasts, competition, etc.
• Prepare reports as required by the GM & Group DOSM.

Languages: fluent Italian and English is mandatory. Fluent knowledge of French or German would be beneficial.

Computer skills: proficiency in the use and operation of computer systems with the ability to navigate efficiently through Word, Excel, Outlook, Internet and Intranet.

Disclaimer: This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible for compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.