Director of Marketing

The client company is a high-potential start-up operating in the hospitality sector, with a luxury positioning. We are looking for a

Director of Marketing

Responsibilities:

Strategic Marketing & Brand Development

1. Develop and implement innovative marketing strategies that align with the company’s business objectives and target audiences.
2. Conduct thorough market research to identify industry trends, opportunities for growth, and competitive positioning.
3. Oversee the development and execution of branding initiatives to ensure a consistent and compelling brand identity across all platforms.
4. Manage and enhance the company’s brand reputation through effective storytelling, strategic partnerships, and high-impact campaigns.

Campaign & Digital Marketing Management

1. Design, launch, and oversee multi-channel marketing campaigns, including digital, print, social media, and experiential marketing.
2. Leverage data analytics to track campaign performance, optimize marketing efforts, and maximize ROI.
3. Drive content marketing strategies that enhance engagement, brand awareness, and customer loyalty.
4. Utilize SEO, SEM, and other digital marketing tools to optimize online presence and conversion rates.

Leadership & Team Development

1. Lead, mentor, and inspire the marketing team to foster a culture of creativity, collaboration, and high performance.
2. Allocate resources effectively and provide guidance on marketing best practices and emerging industry trends.
3. Collaborate with internal teams, including sales, operations, and guest services, to ensure alignment of marketing initiatives with overall business objectives.

Partnerships & Public Relations

1. Build and maintain relationships with key industry partners, media outlets, and influencers to increase brand exposure.
2. Negotiate and manage partnerships, sponsorships, and promotional agreements that drive brand growth and guest acquisition.
3. Represent the company at industry events, conferences, and networking opportunities to strengthen brand presence.

Budget & Performance Management

1. Develop and manage the marketing budget, ensuring optimal allocation of resources and adherence to financial objectives.
2. Track expenses, analyze financial performance, and provide regular reports to senior leadership.
3. Utilize analytics tools to assess the effectiveness of marketing efforts and identify areas for continuous improvement.

Guest Experience & Engagement

1. Collaborate with guest services and operations teams to ensure marketing initiatives enhance the overall guest experience.
2. Develop strategies to increase guest engagement, retention, and satisfaction through personalized marketing and loyalty programs.

Requirements:

1. Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field; Master’s degree preferred.
2. Minimum of 8 years of leadership experience in marketing, ideally within the luxury hospitality sector.
3. Proven track record in developing and executing successful marketing strategies and campaigns.
4. Strong expertise in digital marketing, social media, and emerging hospitality trends.
5. Ability to analyze data, generate insights, and make data-driven decisions.

Location: Rome