DIGITAL MARKETING SPECIALIST

A career in Maison Valentino is your chance to grow in a reality where business and creativity meet and thrive in an inclusive, and open-minded community.

Maison Valentino believes in a colleague-centric approach, where our contribution and behaviors as individuals are the secret of our success as a community. Each Valentino colleague is crucial to guarantee that every need in Valentino is met with mastery, creativity, uniqueness, and care.

Valentino is looking for a DIGITAL MARKETING SPECIALIST based in MILAN.

The Digital Marketing Specialist oversees Valentino.com calendar and planning in all its components, ensuring an efficient coordination between the website and branding activities, product launches, merchandizing and commercial priorities.

The resource will be the cross-functional point of contact responsible for aligning the experience on Valentino.com with all the other brand’s digital touchpoints, including but not limited to Social Media, E-Commerce, Events, Media, PR activations, ensuring the messages and image on the company’s website are aligned with the brand’s overall strategy.

The resource will be also responsible for the planning, orchestration and execution of the editorial content for the Editorial Section of the website.

Main duties and responsibilities:

• Plan and manage the global content calendar for the Homepage, Customizable Landing Pages (CLP), and Editorial Section, ensuring that all content updates align with brand storytelling, merchandising priorities, and commercial objectives. Act as the central point of contact for regional teams, collecting their requests, assessing feasibility, and integrating them into the global calendar while maintaining consistency across all markets.
• Coordinate and oversee the go-live of Valentino.com pages, ensuring a seamless execution of all updates, launches, and content refreshes. Work closely with internal teams—including Brand, Merchandising, Marketing, IT, and E-commerce—to guarantee that each page meets quality standards, is technically optimized, and goes live on schedule.
• Support the Digital Project Manager in website dressing for special projects and the Editorial Section, ensuring visually compelling and high-impact storytelling. This includes planning and executing bespoke content updates for brand campaigns, product launches, collaborations, and seasonal activations.
• Support the Digital Project Manager in planning and orchestrating the editorial section of Valentino.com (V Magazine), especially after the new website relaunch, working in strong collaboration with the Graphic and Content Department, and with Brand Image, by identifying, proposing and executing appealing narrative and story-telling around the company and the collections.
• Manage and oversee the integration of licensee presence on Valentino.com following the website relaunch. Ensure that all third-party brands represented on the platform are showcased in a way that aligns with Valentino’s branding, aesthetic, and user experience standards.
• Oversee and coordinate all copywriting and translation requests globally for Website, Newsletters, and the Valentino App. Ensure that messaging remains consistent across all digital touchpoints while being locally relevant for different markets. Work with internal teams, external agencies, and translation partners to ensure high-quality and timely delivery of content.
• Act as the key contact for Digital Sustainability, ensuring that Valentino.com adheres to best practices in sustainable digital content. This includes optimizing assets to reduce environmental impact, integrating sustainability messaging into relevant website sections, and staying informed about innovations in sustainable web practices.
• Ensure content accuracy, relevance, and visual appeal, maintaining a premium user experience that reflects Valentino’s luxury positioning. Regularly audit the website for outdated or incorrect information, broken links, or design inconsistencies, collaborating with teams to implement necessary corrections.
• Monitor industry trends and competitors’ best practices, ensuring that Valentino.com remains at the forefront of digital innovation, luxury e-commerce, and brand storytelling. Conduct competitive analysis to identify opportunities for improvement, propose enhancements, and collaborate with relevant teams to implement digital
• Analyze website performance and identify optimization opportunities to better serve the intended audiences.
  
  

Requirements:

• At least 2 years’ experience in a similar role, preferably in the luxury industry or in Digital Agency.
• Bachelor’s degree or Master’s degree in Communications, Marketing, Business or related field
• Native-speaking or fluent in Italian with work-proficiency in English
• Good knowledge of the Microsoft Office Package (specifically Excel and Power Point)
• Passion for Digital
• Highly organized with the ability to prioritize and work proactively
• Excellent communication and active listening
• Excellent problem-solving and interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
• Ability to work well under pressure meeting deadlines
• Good ability to work proactively
  
  

The Valentino ecosystem is home to a wide and extraordinary pool of talents, each colleague contributing with their unique attributes, nurturing a culture of inclusivity and equity. Inspiring sense of belonging, passion and engaging colleagues are the bases of our inclusive and multifaceted world.