Digital Marketing Specialist

Job Location: Alba (CN)

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

To be relevant for our consumers in this fast-changing world it becomes more and more important to have a direct and personalized relationship with them.
As a Digital Marketing Specialist, you will support the Media and CRM Team in the definition and implementation of the consumer engagement and digital strategy of all our Brands at Regional/Area level.
You will work together with the media team in building holistic media strategies with the consumer at the core.
Moreover, you will measure and share insights from digital marketing activities and contribute to the continuous improvement of a direct and personalized relationship with our consumers.
By challenging yourself with this role, you will develop the competencies and knowledge for your next career step within the Media or Marketing teams.

Main Responsibilities:

CONSUMER ENGAGEMENT & CRM

• Supporting marketing and trade marketing teams in the definition of the consumer engagement strategy and in deploying digital and CRM activities at Ferrero and brand level.
• With the help of the CRM Agency, supporting the marketing teams to define the proper contact plan strategy to reach the right people with the right message at the right time.
• Working in a cross-functional team (CRM, marketing, trade marketing, media, IT) to develop test&learn and cross-brand activations to attract, engage and retain our consumers (ex. Kinder+Nutella breakfast engagement platform and Kinder Klub).
• Supporting the Digital Marketing Manager in optimizing CRM processes to improve customer data analysis and segmentation, facilitating targeted and personalized communications.
• Managing the relationships with the CRM and Media Agencies in order to ensure high-quality and timely projects‘ execution.

PERFORMANCE CONTROL & ANALYSIS

• Measuring email marketing campaigns and CRM initiatives performance, sharing insights and best practices.
• Identifying possible areas of improvement.

DIGITAL MARKETING COMPETENCIES DEVELOPMENT

• Supporting in the development of cooperation, integration and interaction between marketing, trade marketing, media teams and external agencies.
• Contributing to the continuous improvement of effective consumer engagement initiatives.
• Keeping updated with the latest digital and CRM trends and sharing best practices with internal stakeholders.

Who we are looking for:

• Master’s degree in Economics, Marketing or related area.
• 2-4 years of experience in digital environment preferably in CRM Projects.
• Strong analytical skills.
• Knowledge and curiosity on the digital marketing world and related tools/technology.
• Strong project management skills, capable of leading initiatives across multiple functions and aligning team efforts to organizational goals.
• Fluency in Italian and English.
• Advanced proficiency in MS-Office applications (Excel in particular).

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID: 67158

Job function: Marketing

Country: Italy

City: Alba (CN)

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