Digital Marketing Senior Specialist - Mitas Brand (Tivoli, Italy)

About Us : We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, and motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety, and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology, and sustainability together to answer the specific needs of our customers while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global company with a local reach, operating in more than 50 countries worldwide with 6,700 employees of 40 different nationalities, 14 state-of-the-art plants, and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe, and operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities, and getting things done in the right way, join us! We have plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

About the Job :

As a Digital Marketing Senior Specialist, you will play a vital role in managing the digital marketing by designing and managing our websites, e-commerce, mobile applications, and all the social network channels related to the Mitas brand.

Key Responsibilities :

1. Manage and optimize global and local web presences to ensure an outstanding digital customer journey.
2. Manage the analytics tools (e.g., Google Analytics) to monitor the performance of digital tools.
3. Develop and manage Search Marketing activities (SEO, PPC, etc.).
4. Define and implement social media strategy and maintain all the Mitas official accounts.

Key Requirements :

1. University master’s degree (5 years) in Economics, Marketing, or Business Administration.
2. MBA or master’s in marketing will be considered a plus.
3. 3 years’ experience in managing digital marketing and communication activities within a technical/industrial company and/or B2B environment.
4. Fluency in English and willingness to travel.
5. Strong communication and presentation skills.

If you're ready to make a meaningful impact and grow alongside a dynamic team, seize this opportunity and join us at Yokohama TWS. Apply now and become part of a company that values collaboration, expertise, productivity, and ownership.

To learn more about the Mitas Brand, visit our website: www.mitas-tires.com/en